CREATIVE SPRING - Key Persons

Edsel has written for and supervised the creative direction of the widest range of products and services-from autos to airlines, burgers to banks, chocolates to cell phones. His works have gained the highest recognition in award shows. Under Edsel's watch the Philippines won its first ever Gold TV metal for McDonald's "Karen/Gina" at Asia-Pacific Ad Fest, later voted Philippine Ad of the Decade. He has served as president of the Philippines' most prestigious Creative Guild, and juried for Spikes Asia Awards.

John Lamond has been in advertising and movies since leaving Australia and coming to Asia in 1988. After gaining experience for a few years crew side in Hong Kong, he switched to production, and has been producing around the region ever since. Fluent in Cantonese and Thai, John is more at home in Asia than he is in his mother country. With computers as one of his main interests, he is highly experienced in video post production. Although he has historically mostly worked on moving images, since the digital age he has crossed over to other formats and platforms.

Lorna has closely worked as partner to Andreas for the last 16 years. She has extensive experience in final art and print production as well as being a seasoned designer. Most recently, she consulted for Leo Burnett Manila, evaluating the final art and print production department.