DECODER DIGITAL - Key Persons
Job Titles:
- CRO Director ( on Sabbatical )
For over 15 years, Amber has been designing and optimizing websites for boutique ad agencies and tech start-ups. In 2018, Amber joined Decoder to further develop her conversion rate optimization skills and apply them to diverse businesses and industries.
She's fascinated by human behavior and how to optimize sites to better serve their needs. From voice of customer research and user testing to A/B test ideation and development, Amber brings together the creative and analytical sides of marketing to create experiences that drive better conversion rates, leads, sales, and profitability.
Annie has been a copywriter for 12 years, starting her career at agencies like 360i and _Narrative writing copy for some of the world's biggest brands - Smirnoff, Guinness, L'Oreal, Unilever, Samsung, Under Armour and others.
9 years ago, she decided to strike out on her own, focusing on conversion copywriting for websites and in 2019, she came on board with Decoder.
Since then, she's worked with clients of all shapes and sizes, helping them hone their value propositions, build trust, and turn traffic into leads and sales.
Ben founded Decoder in 2011 with the mission of delivering real ROI for clients through a fully data-driven, transparent, and accountable approach to digital marketing.
As the company grew, his role shifted towards attracting and retaining expert talent, refining innovative processes, and developing a keen eye for engagements with a clear line of sight to more leads, sales, and revenue.
Ben's philosophy is to let the results speak for themselves and be the driver of both clients' success and Decoder's by extension.
After hours, he moonlights as a musician, outdoorsy person, and all around stereotypical Pacific Northwesterner.
Gail Menasco has been working in the SEO industry for over a decade working with clients spanning from Fortune 100 to local clients. She specializes in content strategy and understanding the intent of the searcher and also dovetails with a technical team with the goal of increasing organic visibility and conversions.
Gail feverishly keeps up on Google updates, search trends and works hard to see results that will impact the client's business objectives. She's highly skilled at using data visualization tools like Tableau to find the story within the data. This enables her to create effective and impactful content calendars, social media strategies, on-page optimization, and content creation that drive results for her clients.
James has been immersed in the world of website development since building intranet websites at Netscape in the mid ‘90s. James is a generalist and his forte is converting designs into working websites. WordPress is the latest of many CMS systems he mastered over the years.
Joe is a paid media expert, writer, and speaker with over a decade of experience. He started working in the PPC industry at the beginning of 2012 and has since been named a Top 25 Most Influential PPC Expert by PPC Hero from 2017 to 2020.
Joe has written for Social Media Examiner, Search Engine Land, Marketing Land, WordStream, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX (Advanced, Munich, East, West), HeroConf, Inbound, Pubcon (Pro, Florida, Austin), SMXL, MnSearch Summit, SEMpdx, and more.
When he's not diving deep into data and optimizing accounts, there's a high probability he's obsessing about the latest Star Wars show and building his vinyl record collection.
Michelle Morgan is an international speaker and has been in the paid media industry for over a decade. She's been in PPC since 2010 and has honed her PPC skills in both in-house and agency roles.
She won "SEM Speaker of the Year" at the Search Engine Land Awards in 2018 and was voted the #1 Most Influential PPC Pro from PPC Hero in 2020. She's a regular contributor to Search Engine Journal, Clix Marketing, Wordstream and others.
Michelle is also a former collegiate golfer, LEGO nerd, and will drop pretty much anything to go hang out with dogs.
For 18 years, Ryan has been a front-runner in enterprise analytics and optimization. He spearheads data insights, research, and optimization for diverse organizations-including B2B, D2C, Energy, Education, Healthcare, Non-Profits.
Simone is a nerd at heart and just wants websites to be faster, easier to navigate, and serve up more engaging content. To make this vision reality, she has spent the last 10 years shepherding Fortune 500s to achieving technical SEO brilliance - no matter if the site runs on a simple CMS or a multi-million-URL maze of custom-built modules.
Simone is a nimble, data-driven professional, fusing extensive enterprise and technical SEO, business and marketing experiences into one skill set with a proven ability to help Fortune 100 companies reach their strategic SEO and content goals.