LIFTDIVISION - Key Persons
Abby is a Content Strategist for the Lift Division team and graduated graduated from the University of Missouri with a Strategic Communications degree. Between writing blogs for clients and optimizing content copy to its fullest potential, Abby has a deep passion for the wonderful ways of words.
Hobbies
Tending to my villagers in Animal Crossing, collecting vinyl records, and scrolling through lists of movies then not watching anything.
Job Titles:
- Senior Digital Marketing Strategist
Denise has over 15 years of experience helping clients grow their businesses through marketing. After graduating from Mizzou in 2006 with a degree in business and then playing some professional golf, she began her career in traditional media where she helped start and grow the digital marketing department. She has seen the marketing opportunities change and grow exponentially. She understands every business is different and therefore, requires its own custom marketing strategy. As a part of the Lift Division team, she is grateful to have tools and a team that can help clients succeed.
Geoff Revis is our Chief Technology Officer and manages all the highly technical components of our clients' online marketing strategies, as well as back-end web development. If you can't find him in the office, you can't find him at all. Three credit hours short of a Biochemistry degree, Geoff left the University of Missouri in 2012 to pursue a career in web development.
Job Titles:
- Senior Digital Marketing Strategist
Jake Bowlby is our Senior Digital Marketing Strategist and has personally helped countless businesses grow. Jake also serves as Sales Manager for ServiceNoodle.com. Outside of the office, Jake enjoys spending time with his family, working out at Wilson's and golfing somewhere trying to straighten out his hook. Jake matriculated at Columbia College and has been living in Columbia ever since.
Job Titles:
- Chief of Digital Strategy and Co - Founder of Lift Division
Jamie Stephens is Chief of Digital Strategy and co-founder of Lift Division. Jamie has been designing websites and developing simple, usable tools on the web for over 20 years. He formerly led the team that designed and developed Foliotek, a popular portfolio assessment tool for colleges and universities. In 2005, Jamie helped start the Center for eResearch at the University of Missouri-Columbia, where he developed digital tools and programs for fostering collaboration on Internet-related research across the four-campus UM System. Jamie has built websites and applications for companies such as Miller's Professional Imaging, adventur.es, The Ad Sheet, Reynolds Journalism Institute, and many more.
Where you can find me when I'm not working:
Job Titles:
- Digital Marketing Director
Kelsey Blackman is one of our Campaign Success Managers and is driven each day to make sure our clients succeed. A native of Arkansas, Kelsey is a throwback with her love of board games, cream soda and a good ‘knock knock joke'. When she's not spending time with her husband, Josh, and dog, Lucy, she can be found around the office creating strategy and onboarding clients to their flight plan. Kelsey graduated from the University of Arkansas - Little Rock in 2009 with a degree in Strategic Communications.
Previously in Marketing re:Marx, we explored Karl Marx's concept of commodity fetishism . In particular, we dissected Marx's formulation of the idea, the nature of its existence, and how the current trend of corporate social responsibility may eventually provide a means to its end. This time, we're dealing with a whole other topic: Planned obsolescence. Although not an explicitly Marxist concept, planned obsolescence is certainly worthy of discussion in a Marxist light. Not only does it relate to online marketing and the sharing economy, it's also something that Marx would have probably had a lot to say about - were he grumbling around, scratching his beard in today's capitalist society.
Most people immediately associate the name ‘Karl Marx' with socialism, communism and the failed economic policies of the USSR. Although the USSR was founded on Marxist principles, Karl Marx wasn't just some wacky socialist revolutionary. For those unfamiliar with his work, Marx was a prolific philosopher, economist and social scientist - and it's tragically narrow-minded to dismiss discussion of his theories simply because they challenge capitalist principles. In fact, exploring capitalistic topics (such as marketing) through a Marxist lens can lead to novel perspectives, new ideas, and a more robust understanding of our capitalist society in general . Because let's face it: While the treasures of capitalism have proven plentiful, there is always room for improvement. In the end, improvements come from challenges to the status quo, and exploring historically prominent ideas of sociology and commerce up against competing philosophies is a perfectly valid way to bring such improvements to light.
From pandas to penguins and even hummingbirds, one of the best ways to understand the current state of SEO is through the different algorithm updates that Google has rolled out over the years. Understanding these changes - as well as the two core methods of performing SEO - is key to realizing how quality content is now the most critical component for businesses seeking to improve their search rankings for the long haul. Because after all, nowadays the phrase, "Content is king," is parroted throughout the SEO industry like it's nobody's business. And while it's true that quality content is probably the most important part of solid SEO strategy, it's also true that a lot of businesses still don't understand what quality content even is - not to mention why it's paramount in when it comes to SEO.
Job Titles:
- Senior Content Strategist
Experiences supporting internal marketing at Fortune 500 companies and small businesses make Molly a flexible and thoughtful Senior Content Strategist. When she's not carefully curating clever copy, she loves to get outside with her husband Kyle, catch the latest Oscar-bait film at Ragtag Cinema, or talk about the hottest celebrity gossip.
Job Titles:
- Chief Executive Officer
- Member of the More of Our Team
- Owner and Chief Executive Officer of Lift Division
Rusty Brett is the owner and Chief Executive Officer of Lift Division. With over 25 years of entrepreneurship, business ownership and marketing experience under his belt he has a passion for not only launching businesses but helping other businesses grow their sales and client base. Rusty is a Mizzou grad, a tennis junky, and a startup community veteran with a passion for learning.
Where you can find me when I'm not working:
Job Titles:
- Chief Operating Officer
- Member of the More of Our Team
- Chief Operating Officer at Lift Division
Sarah is the Chief Operating Officer at Lift Division. In her previous marketing roles, she was an award-winning creative director and designer with over 15 years of experience. She is known for her talent and passion for inspiring and developing strategic marketing communications and the teams that facilitate them.
Job Titles:
- Design & Digital Marketing Specialist
Savannah is a Design & Digital Marketing Specialist at Lift Division. She excels in digital design which includes website design, social media, graphic design and digital marketing solutions.
Hobbies
Designing and making stickers, collecting plants and binge-watching Breaking Bad.
Job Titles:
- Data Analyst
- Data Analyst for Lift Division
Tyler is the Data Analyst for Lift Division and handles all things accounting. To run an efficient and successful business, Tyler knows that detailed and accurate records are crucial and believes that those records should be kept with the highest integrity. Tyler has also spent time working in the Missouri House of Representatives. Working in the hectic atmosphere of government has made him be able to work effectively under pressure. In his free time, Tyler enjoys running with Mizzou Running Club and traveling. Tyler plans on continuing his education at the University of Missouri to obtain a master's in accountancy and sit for the CPA exam.