LARRECHE

Internal focus or customer slavery are the extreme expressions of customer myopia. Real customer focus is about acquiring a deep understanding of customers, discovering customer insights, boosting the value offered to customers, maximizing customer capital for the firm, creating power offers, and in the end building customer engagement... Leadership is not just about being charismatic, coaching, or giving effective feedback. Momentum Leadership is the capability to mobilize employees on a stimulating roadmap with the objective of creating value for key stakeholders. It achieves this by building both employee and customer engagement that result in internal and external momentum... Prof JC Larreche Associates offer their expertise on Customer Focus, Innovation Excellence, Marketing Excellence and Momentum Leadership.