LOUGHRIDGE

The decision to purchase a medium format camera took quite awhile. It wasn't as simple as walking into a camera store and buying one. Multiple brands of medium format cameras are available so it took some time to select a brand... Two or three camera companies produce medium format camera bodies and lenses. Most of these manufacturers design a camera body and a digital back. Most of the imbed the camera features directly into the bodies. Example… the buttons and their purpose a burned into the bodies... Phase One has taken a different approach by creating a modular system. They created a flexible system consisting of a camera body, lenses, digital backs and even viewfinders. Each of these modules has upgradable software. Phase One has moved much of the technology out of the body and into the camera back.