MISSION BASED BRANDING - Key Persons

Job Titles:

• Founder
• Founder and Executive Director of Latina Founders

Alexandra's mission is to inspire, empower and support you to #BeTheMission! She is Founder & CEO of Latina Founders and Mission Based Branding Institute communications agency and training platform for impact businesses and entrepreneurs. This reformed banker turned "Missionpreneur" is also a speaker, author, writer, arts and culture lover, traveler (5 continents and counting!) and citizen of the world! Follow her musings at @OnAMissionAlex. Alexandra Figueredo has been supporting passionate, mission-driven entrepreneurs, messengers and professionals just like you for over a decade. An internationally renowned Author, Speaker, Coach, Trainer and Performer, her goal is to help you get clear about your mission, align with your calling and business, feel fulfilled and share your authentic voice and message with the world. As a certified professional coach, happiness trainer and A Course In Miracles study group leader, she inspires and empowers her clients to step up to their highest potential, find what is holding them back and remove the obstacles getting in the way of fulfilling their mission and feeling fulfilled. As the bestselling author of Sculpt Your Life From Sketch to Masterpiece she produced a practical and inspirational guide to lead readers to discover and focus on their mission, and inspire success and productivity. She is also co-author of a bestselling book Conversations That Make A Difference: Shift Your Beliefs To Get What You Want, which has among other authors, Sharon Lechter and Dame D.C. Cordova. As a trainer and speaker, her passionate and tough love personality provides an inspirational yet empowering approach to push her audience to their greatest potential and elevating them to the next level. She's been cited and interviewed by various news stations, publications and resources, including ABC News, Natural Awakenings, CareerBuilder and The Grindstone, to name a few. She is also a writer, columnist and contributor for numerous magazines and publications. Passionate about supporting women through social impact, Figueredo is founder and executive director of Latina Founders, a network that aims to empower, educate and support Latinas, women and minority businessowners to help level the playing field in business. She spent several years analyzing the needs of arts professionals as co-founder of ArtistaMundo, the first fully bilingual global platform and community for artists that served as a resource for thousands of artists and creative professionals around the world. Prior to that, she started her professional career in business and lending for nearly a decade, most recently as Assistant Vice President and lending officer at a wealth management private bank in Miami. During her years in the corporate world, she realized her legacy was to give back to others, which drove her to work in philanthropic measures and support arts educational, therapeutic and promotional services for underserved individuals and communities. Alexandra has been involved in singing, musical theater and dance performances her whole life, and has performed in numerous choral and musical shows through the years. An avid traveler and lover of different cultures, she's visited 5 continents and was blessed with the opportunity to study abroad numerous times as a student. Figueredo completed her masters in Global Strategic Communications at Florida International University, and obtained her Bachelors in Business from University of Florida. She is a Certified Professional Coach, a "Happy For No Reason" Certified Trainer from Marci Shimoff's signature program and obtained a professional certification in Happiness at Work, Mindfulness/Resilience at Work and Emotional Intelligence at Work from Berkeley's Greater Good Science Center. She also leads a continuous online study group for A Course In Miracles with students from all over the world.