BRAND ASSET

The Aakers Brand Identity System is comprehensive in it's analytical goals; going from Customers, Competitors and Self examination, to External, Core and Essential values and variables; then a matrix of brand as product, brand as organization, brand as person, and brand as symbol are applied to arrive an overview of the Brand via-à-vis Customer relationship, Brand Value Proposition, and Brand Credibility as an endorsing or supporting brand. A brand identity implementation system, brand position, and the parts of the brand identity to be communicated to the target are derived from the process, which is used in a tracked and measured Brand Building Program.