DECIEM

The Ordinary is a brand from DECIEM. We are an umbrella of brands focused on advanced functional beauty. Our team is specialized in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through NIOD. In the category of functional beauty, integrity is rare. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation NIOD continues to bring to the category.

Also known as: Deciem Australia Pty Limited, DECIEM Beauty Group Inc., Deciem Distribution Inc., Deciem Hong Kong Limited, DECIEM Inc., Deciem Netherlands B.V., Deciem UK Ltd., Deciem USA LLC

Primary location: Sacramento United States