JEREMIAH GARDNER

The Lean Brand is the first book to apply the rigor of Lean Startup to the marketing black-box of brand development. Learn how to move fast, reduce risk, experiment often, and create value-based passionate relationships with your audience... The Lean Brand is about brand innovation. It is optimized for disruptive brand-formation and is centered around experimentation, iteration, and the elimination of branding waste (yes...you might not need a logo!). The Lean Brand provides a scalable framew