PDP ENTERTAINMENT - Key Persons

Danny is the resident road warrior at PDP Entertainment. An eternal nomad, he is happiest watching the miles peel away underneath tour bus wheels, making sure his clients - no, his trusted friends - are as comfortable and relaxed as possible, from the moment they wake up in the morning to when the stage lights go down at night and the star explodes on stage. The hottest artists in the world know to call PDP for all their booking and promotion needs in part because they know that Danny will be there at the airport, waiting to embrace them, welcome them to his city and personally take them to the hotel. There is not a moment of the day or night when Danny is either in the next room or a phone call away, no matter what the circumstance. There are few people with the confidence to conquer Canada's vast highway expanses. Whether it is an artist's first time in Canada or they are seasoned veterans, Danny will be there to make sure they consider our country a second home!

Pratik Ruparell, Danny Wagstaff and Preston Drummond: these are the three personalities behind PDP Entertainment, a privately-owned, Canadian-based, full-service entertainment company. The music team, led by Pratik and Danny, has been leaving their mark on the industry in Canada and abroad for the past two decades. Not only have they worked with the biggest names in the game, including vaunted artists like Kanye West, 50 Cent, Lil Wayne, Ludacris, Chris Brown and Usher, to name a few, but they consider them friends, not faceless clients to be shuttled around the country on endless tours. It is this intimacy and attention to detail that has created a name for PDP Entertainment. From booking the artist to actively promoting shows - on the street and in mainstream media - to producing the spectacle, Pratik, Danny and Preston have built a reputation for being hands-on, enthusiastic and honest. Their clients consider them friends and it is not unusual for one of them to receive a phone call from a celebrity looking for a bit of level-headed advice. When most 17 year olds throw themselves a birthday party, it's a chance to let loose, celebrate another step towards adulthood and perhaps revel in an empty house for the weekend. Few would even dream that a simple party could evolve into anything more than the cachet of excellent stories the next day. But, for PDP Entertainment co-founder Pratik Ruparell, his innocuous birthday parties have led to more than two decades of experience as one of the leading urban music promoters on the continent. Pratik quickly moved up the ranks, traveling across Canada promoting and booking shows using a combination of street-savvy guerrilla marketing strategies and forward-thinking corporate ingenuity. A serendipitous idea one Christmas in Jamaica, with close friends and family, including Danny, brought Pratik to Reggae SumFest, one of the biggest festivals in the Caribbean. Pratik has spent the last decade booking the hottest stars in the world around the world. It is time for him to return home, bringing along a wealth of experience, honesty and enthusiasm. It won't be long until all of Canada is dancing and reveling at one of his shows. "I may not be able to dance like Chris Brown, sing like Usher or act like Tom Cruise, but I can throw one hell of a party!" - Pratik Ruparell