PC CAPITAL - Key Persons


Alejandra Struck

Job Titles:
  • Admin
Prior to joining PC Capital, Alejandra was the Deputy Director at "Alianza Médica para la Salud", a NGO that offers world-class training to Mexican physicians to improve the quality of health care services in Mexico. She has more than 6 years of experience in the Mexican Federal Government, as Chief of Staff at the Undersecretary of Competitiveness and Standards at the Secretary of Economy and at the Undersecretary of Transportation. She also worked in the National Commission for the Development of Indigenous Communities implementing productive projects for indigenous women. In the financial sector, she worked in Banorte as Deputy Director of Customer Experience. During her masters degree she did an intersnship in the Latin Economic Development Corporation, a microfinance institution in Washington D.C. Alejandra has a masters degree in Development Economics from The Fletcher School of Law and Diplomacy at Tufts University and holds a B.A. in Economics from Universidad Iberoamericana.

Arturo Barahona

Job Titles:
  • Admin

Arturo Hernández

Job Titles:
  • Admin
  • Analyst
Prior joining PC Capital, Arturo worked as a full-time Transfer Pricing Consultant at Deloitte. His activities involved the elaboration of transfer pricing documents, assisting in business and documents requirements, and full depth research on various industries. Arturo has experience in the import/export industry developing and implementing business strategies. He recently passed the CFA Level I examination. Arturo graduated with a Bachelor of Finance Management at Instituto Tecnológico Autónomo de México (ITAM).

Daniel Méndez - Managing Director

Job Titles:
  • Analyst
  • Independent Consultant
  • Managing Director

Gabriel Araujo

Mr. Araujo has a strong background in corporate finance and business strategy, as well as expertise with helping companies in scaling up and institutionalizing. Over the last 10 years, Mr. Araujo Co-founded PC Capital's Growth Equity practice and has participated in several opportunities as an Angel Investor. Mr. Araujo has more than 12 years of international investment banking experience across Mexico. Prior to PC Capital, Mr. Araujo worked in BBVA's Investment Banking Division specializing in Corporate Finance and M&A for Grupo BBVA in Mexico City for three years. This team focused specifically on providing corporate finance services for mid/large-cap companies in Mexico, the US, and Latin America. Prior to BBVA, Mr. Araujo worked in Wealth Management at BBVA Bancomer for almost five years, where he advised and managed a portfolio of assets for High Net Worth Individuals (HNWI) of about $150.0 Mn USD. At this time Mr. Araujo was certified by the AMIB (Asociación Mexicana de Intermediarios Bursátil) as an Investment Strategy Advisor and a Financial Advisor (equivalent to the series 7). He has also served as a Member in the Board of Advisors for several companies such as Renueva Commercial, Cesar Pizza, Universidad Internacional, Grupo Filoa and Grupo Came. Mr. Araujo has an MBA in finance from Instituto de Empresas Business School (IE) in Madrid, Spain. He also holds a B.S. in Industrial Engineering from the Universidad Iberoamericana (UIA) in Mexico City, Mexico.

Gabriel España

Job Titles:
  • Admin
  • Business Leader
Gabriel Espana is a seasoned business leader with over three decades of extensive experience in emerging markets investing and project finance, covering infrastructure & renewable energy, industrials, health & education, financial services, agribusiness and tourism, services & real estate sectors. During his career, he has worked on projects covering over 50 countries across Latin America and the Caribbean, Asia, Africa, and Europe. He joined Iskali Capital Group (ICG) as Managing Director & CEO in January 2020 and is currently based in Washington DC. ICG is an Investment Banking Platform that supports investment opportunities in Emerging Markets, providing Development Banking Services to companies and projects to deliver both, strong risk-adjusted returns and positive social impact in support of the UN's Sustainable Development Goals (SDGs). Iskali Capital Group investment and advisory services focuses on infrastructure, agribusiness, healthcare, real estate, education and access to finance. Additionally, Gabriel is President for the Americas of the International Association of Financial Executives Institutes, IAFEI.

Gerardo Godard - Managing Director

Job Titles:
  • Managing Director
Mr. Godard has over 10 years of experience in Private Equity, Investment Bank and Debt Financing in Mexico and Latin America. Prior to PC Capital, Gerardo structured and placed over 10 transactions in the Mexican debt public market, of over US$300 MM and completed a qide range of private M&A transactions in sectors such as Retail & Consumer, Food, Pharmaceuticals, Tech, Financial Institutions and Real Estate as Investment Banking and Corporate Financing Subdirector at INVEX. He Co-founded Kandeo Private Equity Fund, fund that has more than US$400 MM in AUM from institutional investors. Worked in Editorial Televisa and Samsung Electronics Mexico. Gerardo holds a bachelor's degree in Business Administration from Tecnológico de Monterrey.

Hermann Warnholtz

Job Titles:
  • Independent Consultant
Hermann has over 30 years of experience in diverse areas of business, which has provided him with a broad exposure to international corporations as well as diverse business cultures. For almost 10 years, Hermann was a Senior Partner at ConTrade Mexico, a consulting firm specialized in assisting foreign companies enter the Mexican market. For 3 years, he was a director of Market Intelligence Unit at Marketing Group, which is one of the largest market research and intelligence firms in Mexico. Mr. Warnholtz was also a pioneer in the introduction to Mexico of the franchising system, being one of the founding members of the Mexican Franchise Association. Hermann holds a BE in Mechanical Engineering with a specialty in Engineering from Universidad Autonoma de Mexico.

Jorge Calvo

Has 20+ years of experience in Corporate, Private, and Investment Banking. Before PC-Capital, Jorge held analyst and associate positions in GE Capital's risk area, structuring 80+ operations adding more than US $ 700MM in transaction loans. He later joined Citi Private Bank as VP leading the private aircraft financing program. Jorge has specialized in M&A within the K12 and Higher Education segments for the last ten years, representing schools and private equity funds in Mexico, the United States, and other Latin American countries. He served as Director of Cognita Schools in Mexico and VP of M&A at University Ventures Fund. Jorge has also worked as an independent consultant for schools in diverse investment projects. He has a BS in Industrial Engineer from the Tecnológico de Monterrey and holds an MBA from Darden School of Business at the University of Virginia.

José García de la Garza

Job Titles:
  • Analyst
Analyst - Jose Garcia de la Garza first worked as a Credit Analyst Intern in Interbanco, where he aided Credit Analysts with the analysis of a company's financial statements and the preparation of reports for the Bank's credit committee. Then, he was hired by the Representative Office of BAC Florida Bank in Mexico City as a Credit Analyst, where he prepared credit reports, including reports for lines of credit insured by the Export-Import Bank of the United States. In Pichardo Asset Management, José worked as a Debt Analyst, where he helped with analyzing the global and local economy, monitoring trends in specific industries, and following up on specific companies; contributing in the writing of reports to provide stock recommendations to the company's Portfolio Managers.

Juan Pablo Morfin

Job Titles:
  • Independent Consultant
Juan Pablo has over 15 years of experience in management positions. He has worked in the automobile industry, public health, telecommunications, education and housing developments at companies such as GM, Zeneca, Novartis, MaxCom, and Integer Group. His main areas of expertise are corporate finance, business development, capitalization, strategic planning, negotiation, internal control and marketing. Mr. Morfin has been in the financial sector since 1999 and has managed business units, assets and capitalization in over 15 countries in Europe, South America and North America. Juan Pablo is an Industrial Engineer who graduated from Universidad Anahuac del Sur, has an MBA from the University of Wisconsin Whitewater and is a PhD candidate in Strategic Planning by Universidad Anahuac del Norte.

Julia Castro

Job Titles:
  • Analyst
Prior joining PC Capital's team, Julia worked at the Strategy and Growth area at WeWork, a worldwide presence and high level of growth start-up. She was responsible for the crossing of data and people in front of the client to coordinate results. Similarly, she participated in the creation of business forecasts models, sales targets and important metrics for the region. During her time at the company, she analyzed the results to identify opportunities to improve systems, processes and programs. Julia holds a bachelor's degree in Industrial Engineering from ITAM in Mexico City, as well as a Diploma in Strategy and Execution from the same institution.

Julián Solorio

Job Titles:
  • Admin
  • Analyst
Julian joined PC Capital in 2023. Prior to joining the PC Capital team, Julian worked as a Financial Analyst at Bravo Capital Partners, where his duties included benchmarking analysis for selected private companies, financial and operational analysis, etc. Currently, at PC Capital he analyzes investment opportunities and oversees portfolio companies' performance. Julian holds a degree in Finance from ITAM.

Laura Villalobos

Laura has 18 years of experience as head of treasuries and administrative areas of different companies and has specialized in preparing cash flows, restructuring processes and optimizing cash management. Prior to joining PC Capital, she was head of treasury of Kaluz, family office of Del Valle family. She spent 7 years at Corporación Interamericana de Entretenimiento (CIE), where she worked as head of treasury of the Commercial Division, Parks Division and as part of the Corporate Treasury performing analysis and consolidation of the group's cash flows. She served as head of treasury for Volaris and was in charge of the company's operation, relationship with banks, corporate presentations and management of national and international stations. In addition, she was responsible for the administration and financial management of the pharmaceutical Randall Laboratories, a family company dedicated to the manufacture and marketing of generic drugs. Laura holds a degree in International Business from Universidad Anáhuac México Norte.

Leopoldo Garza

Job Titles:
  • Admin

Luis Coria - Managing Director

Job Titles:
  • Managing Director
  • Investment Banker
Mr. Coria has been an investment banker for more than 20 years. He has been a Partner and Managing Director at PC Capital since 2014. Prior to PC Capital, Mr. Coria was the Head of BNP Paribas' Corporate and Investment Banking team in Mexico for 7 years. Previously, he spent several years working in Senior Investment Banking positions for JPMorgan in New York and Mexico. Luis has participated in leading roles in debt and equity capital financings worth more than US$1.5 Billion, M&As worth more than US$2 Billion and in other relevant financial transactions. Mr. Coria holds a bachelor´s degree in Industrial Engineering from the Universidad Iberoamericana and an MBA from the University of Michigan.

Luis Morales

Job Titles:
  • Admin
Luis is a seasoned investment banker with 7+ years executing project & structured finance, M&A, restructuring, and LBO transactions in Latin America. He has been member of high-performance teams executing deals over US$3 Bn, primarily in the natural resources and infrastructure sectors. Prior to joining PC Capital, Luis served as capital markets manager for Kueski, the largest Mexican BNPL Fintech; as an investment banking Vice President at Ernst & Young; and as team member of Sabadell's and Banorte's structured & project finance team. He holds a BS in Finance from Instituto Tecnológico Autónomo de México (ITAM).

Pablo Arago

Pablo Aragón joined PC Capital in 2020. Prior to joining the PC Capital team, Pablo worked for more than two years in Investment Banking - Equity Capital Markets at Actinver, where he was actively involved in the structuring and placement of several transactions such as CKDs, Fibras (REITs) and Certificados Bursátiles; as well as in the development and revision of financial models. Additionally, he completed a training program as a Financial Advisor at the firm NSC Asesores, Independent Investment Advisor. Among his main functions at PC Capital is the quantitative and qualitative analysis of various companies, entailing both current projects and potential investment opportunities. Pablo has a degree in Finance and Public Accounting from the Universidad Anáhuac México Norte

Pablo Cervantes - Managing Director

Job Titles:
  • Managing Director
Mr. Cervantes has accumulated a vast experience as a board member of some of Mexico's leading corporations, investment banker and operator of several industries. Pablo serves or has served on the board of Kuo, Dine, Beta Santa Mónica, BCBA Impulse, among others. Prior to PC Capital, Mr. Cervantes worked as a banker for IXE bank in Mexico and JPMorgan in New York. Mr Cervantes has also served as CEO fo Polycrom, one of Mexico's leading conglomerates with over US$500 MM in revenues generated from its agriculture, dairy products, sugar processing, and real estate businesses in Mexico and Spain. He is a Chemical Engineer from Universidad Iberoamericana and holds an MBA from Mexico's IPADE Business School.

Paula Cordero

Job Titles:
  • Analyst
Paula Cordero joined PC Capital in 2023. Prior to joining the PC Capital team, Paula worked as a Financial Analyst at Dux Capital, where her main responsibilities included financial analysis, portfolio management, investor relations and the creation of financial reports. Paula has a degree in Finance from Universidad Iberoamericana. In her role at PC Capital, she analyzes current projects through financial models.

Vannesa Ajuria

Job Titles:
  • Admin

Vicente Capriles

Job Titles:
  • Admin
Mr. Capriles was a strategy consultant at The Boston Consulting Group's New York and Mexico City offices and has an extensive experience in Oil & Gas, Infrastructure, and Real Estate sectors. Mr. Capriles leads PC Capital's Energy practice and holds a Civil Engineering degree from Universidad Católica Andrés Bello and an MBA from Columbia Business School.

Welcome Alejandra

Prior to joining PC Capital, Alejandra was the Deputy Director at "Alianza Médica para la Salud", an NGO that offers world-class training to Mexican physicians to improve the quality of health care services in Mexico. She has more than 6 years of experience in the Mexican Federal Government, as Chief of Staff at the Undersecretary of Competitiveness and Standards at the Secretary of Economy and at the Undersecretary of Transportation. She also worked in the National Commission for the Development of Indigenous Communities implementing productive projects for indigenous women. In the financial sector, she worked in Banorte as Deputy Director of Customer Experience. During her masters degree she did an intersnship in the Latin Economic Development Corporation, a microfinance institution in Washington D.C.

Ximena Sánchez

Job Titles:
  • Admin