REELMEDIA - Key Persons

Edmund started his entrepreneurial journey in 2006 when he first launched his publications company. He then graduated to working in Singapore's "agency of the year 2009" where he lead the Search Engine Optimization (SEO) department, and spearheaded the regional marketing campaigns for clients such as Motorola & De Beers Diamond. A self-taught web designer, SEO specialist, Social Media and video marketing geek, he takes charge in bringing clients towards digital marketing success by carefully planning marketing & advertising campaigns from end-to-end. Digital marketing is often treated in silos, whereas the reality is that customers purchase from companies by researching their products and services across many different platforms and mediums. He was the co-founder of Social Metric, one of Singapore's most successful social media companies that was acquired by New Union Holdings for 7-Figures in 2015. Social Metric was a leader in 'Measurable social media marketing' and using Facebook to generate leads to boost the ROI of social media campaigns for companies in South East Asia such as Qatar Airways, 3M, Fuji Xerox, NTUC, Great Eastern, Tokio Marine. Edmund has a double degree in Chemical Engineering/Science from the University of Melbourne (Australia), and developed his digital marketing experience from the age of 21 years old when he lead the student marketing department at SEEK, Australia's Number 1 jobs portal.