DEBORAH SAWTELL

It doesn't matter who you are - you are unique and your place in the world is important!... Your visitor wants to see that you are a person who understands their situation, that you have empathy for them, and that you have the expertise to guide them to the result that they want... We recommend you briefly share your story-your own version of what your prospective clients are now experiencing, demonstrating that you understand it's hard or frustrating because it was for you too. And even if you didn't have their exact challenge, describe the experiences you have that connect you to this challenge-that make you care about it.