POOLWERX - Key Persons


Cal Boothby

Job Titles:
  • CFO and "Chief Visionary"
As co-owner, Cal is our CFO and "Chief Visionary". He came to the pool industry over 33 years ago and immediately set out to learn all he could about pools and spas - the structure, hydraulics, plumbing and electrical elements, as well as the best manufacturers and suppliers. He obtained a Pool Contractor's C-53 License in 1986 and although he built pools for a time, his focus shifted toward establishing Redlands Pool & Spa Center as the premiere retail pool & spa store, weekly service, and repair/installation company in Redlands and the Inland Empire. Cal is very active in Rotary (serving as President for one year and as current Treasurer for 4 years) and is an elder in his church. He also picks up and distributes donated food to homeless shelters on a weekly basis. His free time is devoted to family and friends, travel, an occasional golf game and rooting for the Giants during football season.

Green Pool

Heating your swimming pool can be a wise investment as it increases value and extends the swimming season.

JC Escudero - CEO

Job Titles:
  • Chief Executive Officer
  • Owners
Thanks to his keen eye for detail and passion for innovation, JC's innovative designs have transformed countless backyards into luxurious escapes. He utilizes his technical expertise and creative vision to provide innovative solutions that exceed your pool care needs. Together, we're more than just pool care specialists; we're your neighbors and partners in ensuring your pool's health and longevity. At Poolwerx The Valley, we believe in building relationships, doing what's right, and always going the extra mile. Let us bring the WOW factor to your pool, one clear, sparkling day at a time.

John O'Brien - CEO, Founder

Job Titles:
  • CEO
  • Founder
  • As CEO and Founder of Poolwerx Corporation, John O'Brien Leads One of the World 's Leading Swimming Pool and Hot Tub / Spa Service Companies
As CEO and Founder of Poolwerx Corporation, John O'Brien leads one of the world's leading swimming pool and hot tub / spa service companies.

Liliana Escudero - COO

Job Titles:
  • Chief Operating Officer
As CO-Owner of PoolWerx The Valley, with a foundation in finance and real estate and a heart dedicated to service, Liliana oversees operations with precision, ensuring every client receives personalized, efficient service. Her approach is built on transparency, integrity, and a genuine desire to make a positive impact in every interaction.

Sharon Boothby

Job Titles:
  • Administrative and Marketing Manager
Although Sharon has been involved in the pool industry as co-owner with Cal since 1984, she is a trained Clinical Laboratory Scientist, and worked in that profession until 15 years ago, when she left it to become Administrative and Marketing Manager for Poolwerx Redlands. In the community, she serves on the board of directors for the Riverside Educational Enrichment Foundation, is an Elder in her church, and is a member of the Art Alliance of the Riverside Art Museum. She also delivers meals to the housebound through "Meals on Wheels". Her free time is devoted to family and friends, travel, arts and crafts, reading, and cooking.