GREYSTONE INTERACTIVE - Key Persons
Amanda Todorovich is a content marketing and social media thought leader with 20 years of storytelling experience, who is passionate about innovative communication and strategic content of all kinds. She is also a sought-after speaker on digital and content marketing topics. She currently serves as Senior Director, Health Content, at the Cleveland Clinic, where she leads one of the most successful content marketing teams in the country.
Her accomplishments include growing the #1 most-visited hospital blog to over 7 million sessions per month, while establishing the blog as a revenue-generating publishing entity.
She has received recognition from multiple organizations for her efforts, including:
2016 Content Marketer of the Year by the Content Marketing institute
Named a member in the 2018 inaugural Fearless 50 by Marketo
Finalist for 2017 Boldest Healthcare Brand Marketer
Named as a Direct Marketing News 40 Under 40 honoree in 2015.
Job Titles:
- Co - Owner of Cedar Rapids
- SHSMD Board Member
Ben Dillon is a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects.
Ben is a co-owner of Cedar Rapids-based software company and digital agency, Geonetric, Real Estate firm Agile Ventures and is a co-founder and board member of the Iowa Startup Accelerator and the New Bohemia Innovation Collaborative (NewBoCo). Ben holds a master's degree in eBusiness and strategic management from the University of Iowa and a bachelor's degree in computer engineering from the University of Michigan.
Job Titles:
- Executive Director of Multi
Brian Gresh is the Executive Director of Multi-Channel Content Marketing at Cleveland Clinic. He oversees digital strategy, content marketing, and web development, including the #1 most-visited hospital blog, Health Essentials, and industry leading SEO and SEM programs. Brian previously served as Senior Director of Interactive Marketing and Web at University of Utah Health Care. As a healthcare marketing executive with twenty years of experience, Brian enjoys solving marketing challenges by leveraging emerging technologies and putting user experience first.
Prior to his current position at Cleveland Clinic, Brian previously spent 17 years in a variety of roles at University of Utah Health Care, including five as Senior Director of Interactive Marketing. It was during that time, in early 2013, when the organization took a bold step and became the first provider in the country to post online patient reviews of its physicians. A few months later, at the Healthcare Internet Conference in New Orleans, Brian presented "Shooting for the Stars: Owning Your Physicians' Online Reputation" to a packed room and was soon quoted in numerous industry and national publications as organizations across the country began embracing the transparency movement, many modeling their approach after UofU.
In 2016, Brian was one of the authors of "Creating the Exceptional Patient Experience in One Academic Health System," which was published in the medical journal Academic Medicine. The paper described UofU's groundbreaking, seven-year initiative to "encourage empathy, communication, trust, and shared decision making in the health care delivery process."
C. Everett Koop, MD, was an early pioneer of health content on the Web, when, in 1997, he founded a health content portal bearing his name, drkoop.com. The Web site was one of the first of its kind, offering visitors a healthcare portal with integrated, dynamic health content, interactive communities and tools as well as healthcare related products and online services for purchase.
The site was founded by Dr. Koop and a partner to help consumers better manage their health with "comprehensive, relevant and timely information." At the time, their objective was to establish the healthcare portal as "the most trusted source of consumer healthcare information and services on the Internet." It was valued at nearly $1 billion before the dot.com bust. The Web site is now owned by Remedy Health Media.
Dr. Koop received his medical degree in 1941 from Cornell Medical School and his doctor of science in medicine from the University of Pennsylvania in 1947. Among his many pioneering medical accomplishments that surgeons still practice to this day, Dr. Koop also:
Held the position of Surgeon-in-Chief at Children's Hospital of Philadelphia from 1946-1981, where he established the nation's first neonatal surgical intensive care unit.
Became a professor of pediatric surgery in 1959 and professor of pediatrics in 1971 at the University of Pennsylvania School Of Medicine.
Became the first Editor of Journal of Pediatric Surgery.
Authored The Right to Live, The Right to Die in 1976.
Co-created the film series What Ever Happened to the Human Race?
Was Appointed Deputy Assistant Secretary for Health in February 1981 by President Ronald Reagan.
Was sworn into office as Surgeon General of the United States in January 1982.
Later in his career, Dr. Koop held three professorships at Dartmouth Medical School and was a senior scholar at the C. Everett Koop Institute. He is regarded as a pioneer in online health and was the first Surgeon General to become a "household" name. Dr. Koop passed away in early 2013 at the age of 96 and is inducted posthumously into the Healthcare Internet Hall of Fame for his contribution to the Healthcare Internet space.
Job Titles:
- Director, Digital Strategy & Analytics
Chris Boyer is known to healthcare marketers as a digital strategist and creator who understands the full spectrum of online tools available. He has been an enthusiastic, consistent and tireless promoter of digital media in healthcare. From websites and social media to CRM and marketing automation, he seeks to find the right solutions for the companies he advises. He shares his knowledge for the good of the community and not only embraces change - he helps others successfully navigate through it.
Chris currently serves as Director, Digital Strategy & Analytics, at Fairview Health Services, Minneapolis, Minnesota. He also co-hosts podcasts for touch-point media, which produces podcasts dedicated to discussions on all things healthcare, including digital marketing and online patient engagement strategies, CIO and technology strategies, the challenges of the online physician, and the power of the e-patient.
Prior to Fairview, he held positions in digital marketing and strategy at ReviveHealth, Northwell Health, Inova Health Systems and Healthgrades.
Job Titles:
- Director, Digital Content and Social Engagement
- Is Director, Digital Content and Engagement for Vanderbilt University Medical Center and the Vanderbilt Health System
Biography
Cynthia Floyd Manley is Director, Digital Content and Engagement for Vanderbilt University Medical Center and the Vanderbilt Health System.
She brings more than 30 years of experience in health care communications and marketing.
She brings more than 30 years of experience in health care communications and marketing.
Honoring the people, organizations and products that have made outstanding, long-lasting contributions to the healthcare internet industry.
Dr. Kevin Pho, MD, is a board-certified internal medicine physician and founder of KevinMD.com, which Forbes called a "must-read health blog." Klout named him the Web's top social media influencer in healthcare and medicine, and CNN named @KevinMD one of its five recommended Twitter health feeds.
He is also co-author of the book, "Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices."
Transforming his social media presence into a mainstream media voice, he has been interviewed on the CBS Evening News with Katie Couric, and his commentary regularly appears in USA Today, where he is a member of their editorial Board of Contributors, as well as CNN and the New York Times. His opinion pieces highlight the challenges real-world doctors face, ranging from the primary care shortage to the epidemic of physician burnout.
His dual perspectives as a practicing physician and a healthcare social media leader contribute to his unique social media journey. He shares his story in keynotes nationwide, with audiences that include the PRSA Health Academy, Healthcare Internet Conference, Massachusetts Medical Society, American Academy of Otolaryngology, Texas Medical Association, the National Council for Community Behavioral Healthcare, PAINWeek, and New England Journal of Medicine.
Dr. Pho practices primary care in Nashua, NH. He received his medical degree and completed residency at Boston University School of Medicine, and is a member of the New Hampshire Union Leader's 2010 class of New Hampshire's 40 Under Forty.
Job Titles:
- Assistant Vice President
- Assistant Vice President, Digital Engagement for Baptist Health
Biography
Kevin Smith is Assistant Vice President, Digital Engagement for Baptist Health, responsible for inbound marketing, digital presence and transformation, and our online patient experience.
Job Titles:
- Chief Operating Officer, Team SI
Biography
Lannie has over 15 years experience leading digital engagements in healthcare, higher education and the media.
He is the Chief Operating Officer at Team SI in Little Rock, Ark where he manages the day to day operations of the digital agency. Lannie came to Team SI from the the University of Arkansas for Medical Sciences where as the Senior Director of Marketing and Online Services he was responsible for their online presence in clinical, research and education.
Prior to working at UAMS Lannie managed the Memphis Commercial Appeal newspaper's online content efforts and worked as the Web Manager at Ouachita Baptist University. He has also spent time in the college classroom teaching mass communications courses including web design, video production, social media and communications campaigns here at Ouachita. Lannie has a MA in Journalism from the University of Memphis.
Job Titles:
- Chancellor of Social Media University
- Director of the Mayo Clinic Center for Social Media
Lee Aase is Director of the Mayo Clinic Center for Social Media, which builds on Mayo Clinic's leadership among healthcare providers in adopting social media tools. Mayo Clinic is a pioneer in hospital blogging and has the most popular medical provider channel on YouTube as well as active, popular outposts on Twitter and Facebook.
With Medical Director Farris Timimi, MD, Lee also provides leadership for the Social Media Health Network, a project of the Mayo Clinic Center for Social Media which enables those interested in healthcare applications of social media to join in common cause with Mayo Clinic to share best practices and overcome barriers to effective social media adoption. When it launched in 2010, the Network originally included only employees of member organizations, but now also offers individual memberships for those working in healthcare as well as associate memberships for patient advocates, students and academic faculty.
Job Titles:
- Chief Consumer Officer for Atlanta
Matt Gove currently serves as Chief Consumer Officer for Atlanta-based Piedmont Healthcare, where he oversees marketing, communications, patient experience, community benefit and government relations for the seven-hospital system. As Piedmont's Chief Consumer Officer, Matt shapes the system's approach to healthcare consumerism, working closely with physician practices, hospitals and outpatient services to provide a better understanding of Piedmont's customers, how to better meet the consumer's needs around access and experience and how the system can best use emerging technologies to engage consumers. Under Matt's leadership, the Piedmont team has won more than three dozen local and national marketing awards since 2013, and he has been individually recognized as AMA/Atlanta Corporate Marketer of the Year and American Business Awards Marketing Executive of the Year.
Prior to joining Piedmont, Matt was a core member of the executive team that engineered an $80 million operational turnaround and raised more than $300 million for capital improvements at Grady Health System in Atlanta, helping revive the critical safety net institution. As Grady's Senior Vice President of Marketing and External Affairs, he helped reposition the Atlanta institution, establishing a new look and feel and reconnecting Grady to business, media and community stakeholders.
Prior to entering the healthcare industry, Matt served as Senior Vice President of Marketing and Communications with Atlanta's Cousins Properties, a national publicly-traded real estate developer. Earlier in his career, he launched a monthly commercial real estate magazine, covered the real estate industry for Atlanta Business Chronicle and covered health care for the Virgin Islands Daily News. Matt holds a Bachelor's degree in Psychology from Georgia State University and serves on the university's Marketing Roundtable.
Job Titles:
- Principal and Senior Executive at Greystone.Net
Biography
Mike Schneider is a Principal and Senior Executive at Greystone.Net. He has been helping hospitals and healthcare systems navigate marketing and digital strategy for over 25 years.
Greystone.Net provides a wide variety of services, products, and educational opportunities for organizations in the healthcare industry, and Mike works with clients to develop and implement successful digital strategies. He is a frequent presenter at national conferences, and leverages his industry knowledge as a digital marketing advisor for many recognized brands in healthcare.
Mike has a bachelor's degree in Economics and Marketing from North Carolina State University and held marketing leadership positions at St. Vincent Medical System in Toledo, Emory Healthcare in Atlanta, and at the American Cancer Society in Atlanta prior to his role at Greystone.Net.
Job Titles:
- Director, Digital Engagement, for Children 's Hospital of Wisconsin, Lea
Neal Linkon is the director, Digital Engagement, for Children's Hospital of Wisconsin, leading a team that manages multiple external websites, the intranet, email marketing, social media, mobile apps and strategies and online advertising.
He has managed interactive marketing for Northwestern Mutual and Aurora Health Care, and has consulted on web and social media strategies for hospitals, health systems, consumer products companies and entertainment firms. He has held management positions for companies like Motorola, Lockheed Martin, Johnson Controls and International Paper, focusing on interactive marketing since 1995.
His Digital Engagement team at Children's Hospital has won numerous awards for their work on websites, mobiles apps and strategies, and social media, and he is frequently asked to speak at conferences on digital marketing trends and topics.
Job Titles:
- President at Purple Wave Group
- VP, Clinical Strategy With Loyal
Biography
Rachelle Montano is the VP, Clinical Strategy with Loyal. She has been working with hospital and healthcare systems to innovate and engage digital consumers for over twenty years.
Most recently, she was president of Purple Wave Group, working with hospital and healthcare systems to innovate and engage digital consumers. Previously, she was the Vice President of Consumer & Marketing Solutions at StayWell. Prior to that, she spent 15 years as a strategic consultant to hospital and healthcare systems by leading the Professional Services team at StayWell and the strategic consulting team at Greystone.Net. The opportunity to touch the vision and digital strategy of hundreds of hospitals and healthcare systems over the last two decades, as well as working with numerous vendors and agencies, has given Rachelle a unique perspective and experience to share.
Rachelle has spent her entire career in healthcare, starting her career as a Registered Dietitian working in a clinical setting. She has a Bachelor of Science degree in Nutrition from Cornell University and a Master of Science/Registered Dietitian degree as well as an MBA with eCommerce concentration from Georgia State University.