PICNIC NEW MEDIA

Picnic is proud to announce its collaboration with DDB and The Ad Council took home a ‘Best of Integrated Campaign' D-Show Award and a ‘Bronze Lion' at Cannes... Each Alchemy product is assigned a donor, location, and story of origin. At point of purchase, each customer is encouraged to visit the Alchemy website, enter the donor number and learn about the unique journey of their purchase. Picnic worked hand-in-hand with the Leo Burnett brand team providing technical strategy, responsive design, and HTML5 development for this engaging web/mobile experience... Picnic is an interactive design studio specializing in campaign-driven advertising experiences for global agencies and beyond.

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