RED CAFFEINE - Key Persons
My favorite words are "optimization" and "automation". If your business is not fully leveraging technology solutions, there is value being left on the table. Identifying inefficient business processes is my specialty, and as long as I have a keyboard in front of me, I can take care of your headache.
Job Titles:
- Vice President of Client Services
Passionate and proactive leader ensuring every client receives an exceptional experience. Effie award winner.
I lead the Red Caffeine mission to deliver exceptional client experiences, but I don't just talk the talk, I walk the walk. In addition to running the Account Management department I also manage my own clients. I am a results-driven, creative problem solver and I LOVE what I do. From developing lead generation campaigns to re-architecturing your brand, I put my marketing experience and passion for impact to use every day. I know you are busy, so it's my job to be a proactive, focused leader to help achieve your business goals. I may run a tight ship but there is always room for fun--I believe we can (and should be) the best part of your day.
I'm the bridge where data meets design, turning the mundane into the extraordinary. With a toolkit loaded with conversion rate optimization (CRO), web design project management, and a dash of 3D magic, I don't just meet client expectations-I make them a launching pad for the exceptional. My expertise isn't just about making websites look good; it's about engineering experiences that perform, convert, and astonish.
Job Titles:
- Account Strategist / Manager
Many people have described me as an Account Ninja. I am a mix of half strategist and half Client Services, allowing me to take a client account and build a vision, a direction, a process and a goal so that we're all headed in the same efficient and effective direction. I love to solve client problems and work with fantastic creative teams to come up with ideas that move the needle. I have led agency teams and my clients to success across many iconic brands including McDonald's, Coca-Cola, American Airlines, Wrigley, MillerCoors, Barilla, Guinness, Shell Oil and many others. As a jack of all trades, I have many tools in my belt including Integrated Marketing, Shopper Marketing, Digital Marketing, Experiential, Advertising, Cause Marketing, Acquisition Marketing, Influencer Marketing and more. I have worked on both the Account and the Client sides of the business and understand how to navigate the politics to get an idea into market. They say "Chaos is the first step in the Creative Process" and I'm here for it!
I'm a staunch defender of intentional strategy, return on improvement and outcomes over outputs as a model for better marketing, rather than more of the same. As a former journalist and a student of Philosophy, I'm a question asker and a deep thinker. That's why I know what content moves people from awareness to action-and I'm not afraid to use it.
I am the branding design-guru at Red Caffeine. I have over 25 years of professional design experience, plus a passion for design details and clarity of communication. Well versed in all aspects of the design process, from concept development through production, I offer a level of working efficiency that is uncommon. My passion for design and high standard of excellence allows me to bring a unique skill in the creative development and execution of every project I touch. A calm demeanor under pressure makes me a respected favorite among colleagues, clients and suppliers. My experience in both print and digital mediums is complemented by a strong understanding of business, branding and sustainability.
As an account manager, I'm successful when my clients are successful. I'm a proven digital marketing leader and client-savvy brand builder who loves building relationships with clients to grow their businesses. My main focus is creating successful multi-channel marketing strategies and campaigns. I have both big and boutique agency experience. And with an early background in writing and editing, I always keep an eye on the details.
Job Titles:
- Senior Content Marketing Manager
I help businesses create better content - copy and visuals that boost clarity, creativity and engagement. I have the strategic, creative and technical chops to cover every angle of content production, from planning and creation to publishing and measurement.
Job Titles:
- Business Development Manager
Job Titles:
- Advisory Board Member for the Northern Illinois Digital Marketing MBA Program
Job Titles:
- Director of Finance and HR
Financial brain and HR heart. With 20 years in accounting and a knack for human capital, a dual-force to be reckoned with.
I am the Financial Maven and the HR Heiress of Red Caffeine. I have a passion for both numbers and people and am able to connect the dots between company financials and human resources, without losing sight of human capital being the biggest asset. From leading our team in the Great Game of Business, to financial literacy training, to Employer Brand consulting, I am always ready to dive into an issue and help. Being equally left brain/right brain, I find the common ground between analytics and emotion. A true wallflower by definition, I will typically blend into the scenery, but when I do speak, people listen.
Operating my own business for more than a dozen years while being a mom and running a household taught me how to prioritize. I have had to learn to wear many hats in addition to delivering exceptional design work for clients. From designer to art director and even accounting and project management, I've learned to do it all. I think of all the little things, so clients don't have to. I love the design, and I can't imagine doing anything else.
Janet Viane - Chief Strategy Officer
Veteran strategist with 30 years leading business transformations from startups to Fortune 100 companies.
Dogged perseverance and a career of taking opportunities others shunned gave me the chance to take risks, fail and succeed, experience every growth strategy imaginable, drive incredible financial results and build undeniable business stories...all with uncompromised integrity, team orientation and three kids in tow!
I have an innate ability to focus on the details while keeping an eye on the big picture. I am an information extractor, content creator, brand enthusiast, and data deep-diver. Once I uncover your "business why", I can create your brand messaging and marketing strategy to connect your story with the target "who" to propel your business forward.
Job Titles:
- Senior Content Marketing Manager
I blend head-in-the-clouds creativity with feet-on-the-ground strategic thinking. I love digging for that nugget of insight in customer research that leads to a unique campaign concept. My diverse background and time in smaller agencies turned me into a Swiss Army knife, honing my expertise in not only content strategy and execution but also conversion copywriting and digital marketing strategy.
Fearless leader with 25 years in business. A strategic ace and Inc. Magazine honoree. Off-duty, a tennis pro and globe-trotter.
I am passionate about people, obsessed with helping businesses grow, and love to support the underdog cause in my community. As a business leader, I'm an educated risk-taker who persevered through challenging economic conditions and a business divorce to be a two-time honoree on Inc. Magazines Annual List of America's Fastest-Growing Private Companies.
I am a client services professional who has always worked on the front lines - I don't just put things into action, I make sure I'm a part of the action. As an out-of-the-box thinker, I pull motivation and find solutions from all aspects of life, which enhances the skillset and results I bring to Red Caffeine.
I'm the kind of person who loves taking an idea and seeing how far I can run with it. Whether it's a sliver of a thought or an entire marketing plan, I thrive on taking the creative reins and executing. From the onset of my marketing career with a small non-profit association, to most recently a commercial food service manufacturing company, I have embraced the "knowledge is power" motto and learned the most effective marketing practices across a wide spectrum of industries.
I have been living and breathing SEO for over 20 years and worked with some of the biggest companies in the game. My competitive nature drives my passion to hit that #1 position in Google. My specialty is developing strategy and technical SEO with knowing which levers to pull to get results.
I'm a responsible, highly motivated, and organized developer and respect my work's deadlines. The quality of my work is essential for me, and I do my best on all the projects I am assigned.
When it comes to design, you're looking for a guide, someone who knows the ins-and-outs of the industry with the creative ability to make you stand out. My job is to help you forge those one-of-a-kind pieces that tell your brand's story in a way that visually and emotionally engages. Remember, truly quality design drives customers!
Job Titles:
- Brand and Content Specialist
I'm a powerhouse storyteller. Whether it is in print or online, I have the ability to help both people and brands discover their stories and share those stories with others in a way that truly resonates. My core belief is that everyone has a story…EVERYONE. It is my job-and it is my absolute passion-to elevate the voices of others, bringing their stories to life in a way that truly communicates who they are, what they do and how they help people.
I have decades of experience helping my clients build and grow their marketing and branding platforms. Throughout my career, my primary focus has been to understand my clients' business needs and objectives, provide unique marketing and branding solutions and ensure that projects stay on schedule within budget parameters.
I write the internet! Throughout my career I've managed the creation and publication of over 2,500 blogs and articles (but who's counting!?) I love finding creative ways to drive growth through content, and I'm always up for a challenge.
I have a master's degree in Communication from Northwestern and a deep understanding of psychology and cultural nuances from my bachelor's work. I'm a tri-lingual marketing strategist who excels in crafting compelling narratives that resonate on a global scale. My expertise goes beyond traditional marketing; I leverage insights and creativity to engage audiences deeply, turning brands into household names. My approach combines analytical rigor with creative flair, making me a unique force in driving meaningful brand engagement.
My sales background gives me a unique perspective when working on a client's website. My technical knowledge paired with real industry experience allows me to provide recommendations that deliver to a client's bottom line in both lead generation and e-commerce websites.