FISHPOND - Key Persons

Johnny Le Coq has 35 years of experience shooting photography around the world. Specializing in on location production, he has shot on assignment in over 72 countries on six continents. From some of the largest cities to the most remote jungles, he has successfully produced images and branding consultation for some of the largest corporations, ad agencies and creative professionals, including; Federal express, United Parcel Service, DHL, Bank of America, Apple Computer, Sun Microsystems, Microsoft, Nissan, Alamo, Levis, United Artists, Hertz, IBM, Wells Fargo, Disney, to name a few. Examples of his work can be seen at www. Along with his work as a photographer and branding consultant, he is the founder and CEO of Fishpond. As the director of design and development, product design is an integral component to his focus and vital to the complete understanding of how photography and product design work together to create a successful brand. "As we have grown as a brand with our innovative outdoor recreation products, it has become very clear that our mission and goals as a business would be empty of spirit and soul without a clear direction of also creating a company that defined not just our responsibility, but our obligation, to help create a sustainable planet through clean water, healthy habitat and open and wild spaces for species"