We have been raising cattle for over 25 years and were always discouraged when we didn't get as much for our colored cattle as we would have selling black hided cattle. In 2011 we decided to change our herd from Red Herefords to Black Herefords and have been very pleased with the outcome. The Black Herefords have superior meat quality, fertility and calving ease, and the marketability is superior in comparison. With our Homozygous Black bulls "We Have Color You Can Count on"