LEAN MARKETER - Key Persons
Our CEO Rebecca Herson has led the marketing at three high-growth "Deloitte Fast 50" companies and four Gartner "Cool Vendors." During Rebecca's tenure as Vice President of Marketing at the NASDAQ-traded Commtouch, the company's customer base more than quadrupled and revenue more than quintupled. As VP Marketing at the startup Anodot, she generated dozens of customers from marketing activities, which included over 100 pieces of media coverage, including in the Wall Street Journal. Most recently, as head of marketing at Second Nature AI, the company tripled its web traffic during the course of 6 months, was acknowledged as a "High Performer" on the customer review site G2, and achieved coverage in Venture Beat and a live segment on Fox News, among others.
A seasoned executive, Rebecca has been involved in marketing-aspects of both public offerings and M&A activity. Rebecca is a frequent speaker at events such as the MC Forum B2B Insights conference and Content Israel and startup accelerators such as TheHive@Gvahim. She was part of an elite group of experts judging executive summaries for BizTEC, Israel's national entrepreneurship competition, where she also lectured on startup marketing as part of its "BizSchool" education component. She has served as a marketing mentor to various accelerators, including Microsoft's Viable startup accelerator in Tel Aviv. Her work was profiled in a case study by MarketingSherpa, one of the leading research firms specializing in tracking what works in all aspects of marketing.