YUME - Key Persons


Georgina Helena Burch

Job Titles:
  • Artistic Stylist
Now at Yume, I find myself surrounded by a positive, encouraging team of wonderful hair designers. I am most grateful to Giovanna and Jacqui (business directors) for their nurturing ways. They both have been very generous in sharing their many years of experiences and teaching me further tips taking my skills to the highest level in the hairdressing world. During this time I've enjoyed visiting the Wella training Studios, where I have taken on board the latest trends and techniques in hairdressing.

Giovanna McCarthy

Job Titles:
  • Salon Owner / Managing Director
With over 20 years as a fashion buyer / store manager of menswear and womenswear stores, I felt it was about time I put all that experience into an exciting challenge of my own... Creating Yume - Yume - The Rhydypenau Salon and Yume - The Cathays Salon, along side my wife Giovanna. I am the Financial Director of Yume Hair and Beauty but you can find me front of house on weekends, where I use my knowledge of superb customer care and management skills to drive Yume forward. Ensuring the Yume team are delivering high standards, within fun and professional surroundings, 5 star customer service and highly trained stylists are paramount to my ethos of a premium salon in a exclusive location with the right ambience in creating the dream you. Within 30 years, I feel lucky to have achieved many of my personal goals within my hairdressing career, these include Salon Management, Photographic work, Fashion shows, Bridal hair and Teaching Hairdressing up to NVQ Level 3. I am now in the process of combining all of these skills into the teaching, directing and management side of the constantly growing, Hair Health and Beauty Business - Yume, a vision of a concept that makes people look and feel their best - all under one roof. I am, these days, often found deep behind the scenes. Working on the next big salon project, promotion, or training session. Keeping the growing team fully equipped with the up - to - date knowledge and guidance they need, to always go that extra mile, for our very important Yume clients. I thrive on making a difference to the way people look and feel, and enjoy a lengthy consultation where I can advice the very best products to maintain healthy and beautiful looking hair.

Jacqueline Forrest

Job Titles:
  • Artistic Designer
I am a creative stylist with over 20 years experience in hairdressing. After qualifying I worked as a junior stylist and then decided to travel and work in Europe to broaden my horizons. After my travels I decided to retrain to specialise in cutting; starting at Vidal Sassoon and then at Toni & Guy where I then worked for the next 10 years. During this time I found my creative flare and I have now specialised in cutting for over 12 years. Cutting and styling is where my passion truly lies and I love working organically to create new styles and shapes to suit individuals bone structure, personal style & lifestyle. I have had some of my work published for magazines and have also travelled to the Toni & Guy London academy numerous times for further training in advanced cutting techniques.

Jacqui Caley

Job Titles:
  • Artistic Designer
Now at Yume, I find myself surrounded by a positive, encouraging team of wonderful hair designers. I am most grateful to Giovanna and Jacqui (business directors) for their nurturing ways. They both have been very generous in sharing their many years of experiences and teaching me further tips taking my skills to the highest level in the hairdressing world. During this time I've enjoyed visiting the Wella training Studios, where I have taken on board the latest trends and techniques in hairdressing. As a stylist in this industry, my 30 years of experience has equipped me with a diverse range of knowledge and skills that I enjoy sharing day to day, with my team and with the clients. Creating a positive and nurturing experience within the salon, not only with the team and their personal development but importantly with the clientele is an essential focus for me. I take great pleasure seeing stylists and assistants happy with their work and clients walking out of our doors feeling amazing with a spring in the step! I relish the chance to explore the new trends and techniques with clients, sharing anything new or inspiring. Tailoring my cutting, colour work and advice to suit my clients style, lifestyle, skin tone and seasonal needs is continually rewarding, whether its subtle or of a re-inventive nature. Weddings are a big part of my work and creativity, being part of the planning and preparation of the bride and her party for the big day, is always highly rewarding. For me, styling a brides hair becomes art, a sculpture and an enjoyable challenge.

KAIYA COLES

Job Titles:
  • Apprentice
I am an apprentice at Yume and I love it, I love the atmosphere and how happy everyone always is. I work at both Salons and they are both such fun, I treat them like a second home. Part of my role is to clean and make sure the salon is sparkling at all times... which it is! My favourite part is shadowing the stylists an observing their every move while they are working. I am so grateful that I'm a part of the team and I know I have many years to come within the salon.

Lauren Dyer

Job Titles:
  • Assistant
I started working at Yume when I was 15 as a Saturday girl, after doing hairdressing as a GCSE! The more time spent at Yume Salons the more I felt comfortable and confident with the team and clients too! …My passion for hairdressing became bigger due to the exciting weekly training at Yume and the creative looks that I get to work on each day at the salon. I have finished Level 1 and am currently working on getting Level 2 complete. I cut certain styles and have made a good start on colouring hair too.

Niamh Meighan

Job Titles:
  • Stylist
My name is Niamh and I have been working for Yume for 3 years. I have completed my level 2 and now going into level 3 to progress my skills. During my apprenticeship I have gained so much confidence and skills from working with this amazing team. I am now a stylist at uni hair salon and I am loving every minute of it. I have so many opportunities to grow as a stylist with weekly training and courses. I love being creative and having fun with my clients, I can't wait to see what the next few years bring for me at Yume.

Paige Hooley

Job Titles:
  • Stylist
My name is Paige I've been doing hair dressing for 5 years. I've been with Yume Salons for just over a year, I joined half way through my level 2 and with their amazing training courses at the salons and the Wella Studios London and Manchester,I have been able to complete my level 2 I'm now progressing onto my level 3.

Sam Dickens

Job Titles:
  • Artistic Stylist
My name is Samantha, everyone knows me as Sam. I've been hairdressing for 19 years. My passion as a young girl was art, I loved being creative, so I took my artistic side to the hairdressing industry. I love to keep up with the latest trends and love to do so within our Wella training sessions at the salon and also away at the Wella Studios in London and Manchester. I specialise in balayage colour and creative cutting. I'm very passionate about my work and my clients needs. I have been given the best opportunity to work with the fabulous Yume company and the fantastic team. Everyone knows me as happy and bubbly Sam. I love going that extra mile for clients!

Susannah Underwood

Job Titles:
  • Manager / Educator / Head Colour Specialist
I have over 30 years of expertise and have educated many salons across the UK, working for the industry's leader in professional hair colour - Wella Professionals! I am proud to say that I hold the title Master Colour Expert, and qualified to actually teach the hairdressing industry's most prestigious course - The Master Colour Programme, at the Wella World London Studio. Being awarded this enviable accreditation, makes me one of the most sought after professional colour specialists. Master of other Colour Experts! I am a passionate, experienced trainer and business development consultant professional, specialising in making individual salon businesses grow to their full potential. With extensive knowledge, experience and highest levels of technical colour expertise, personal hair colour consultations and creativity…… I am looking forward to offering all this and more to our wonderful guests at Yume!

Tristan McCarthy

Job Titles:
  • Salon Owner / Director
With over 20 years as a fashion buyer / store manager of menswear and womenswear stores, I felt it was about time I put all that experience into an exciting challenge of my own... Creating Yume - Yume - The Rhydypenau Salon and Yume - The Cathays Salon, along side my wife Giovanna. I am the Financial Director of Yume Hair and Beauty but you can find me front of house on weekends, where I use my knowledge of superb customer care and management skills to drive Yume forward. Ensuring the Yume team are delivering high standards, within fun and professional surroundings, 5 star customer service and highly trained stylists are paramount to my ethos of a premium salon in a exclusive location with the right ambience in creating the dream you.

Vicky Rausa

Job Titles:
  • Creative Stylist
I've been in the hairdressing industry for 27 years now and still absolutely love it! I started my journey as an apprentice at Vidal Sassoon, training and qualifying as a stylist..after 10 years at the company I decided to have a change and completed the Tony & Guy training .. I worked there for several years before starting my own business..a salon on the outskirts of cardiff city centre. Taking some out then to have my children I then moved on to teaching my trade and thoroughly enjoying passing on my knowledge and experience.. so present day, I'm working at Yume/uni salons and loving my new chapter.. I enjoy the hustle and bustle of life in the students union.. I'm lucky to be able to to stretch my creativity with the student clientele.. I've also received a massive amount of training with Wella and our very own colour master. Also completed some amazing colour courses in the Wella studios including an advanced balayage course...