IDENTITY

A brand message is the primary value proposition of an organization's services or products. The message communicates what the brand is and what separates it from competitors... As the nation's first public university and one of the world's leading research institutions, the University of North Carolina at Chapel Hill has a highly visible identity that continually evolves. We developed the guidelines on this site to give the Carolina community a recognizable and consistent visual style and voice, while allowing individual units within our University to tell their own unique stories... The brand of an organization-as represented by specific images and words intended to signify implicit values, ideas and personality-represents a particular experience or impression.