RACHEL COOK COPYWRITER

Our client provides over $70MM in uncompensated care every year for children with health needs across the D.C. area and the globe. To help fund these efforts, they run several capital campaigns throughout the year - not the least of which is their annual end-of-year effort, whose goal is to raise $4.5MM between Black Friday and New Year's Eve... To extend the conference presence beyond attendees, we offered up a sweepstakes that could be entered at the conference or via #hashtagged submission. The prize? $10,000, for telling us what's in your #SmallBusinessToolkit... When tapped to create the conference presence for the brand's small business banking arm at Quickbooks Connect, we asked ourselves "what's the one thing every small business needs?" A logo. A branding presence. The tools you need to seem like a larger business.