SAVY EINSTEIN

Having been a producer for 7 years, I know how stressful bids can be, competing for a low-budget high-concept with a director who tells you he doesn't have the time to do a treatment ("just show them my reel") and blow their minds ("just show them my reel")... You've worked in this industry for almost a decade, you've won awards, you directed over a 100 commercials (some you're not very proud of, but that's okay), and they still want you to sit down and write a director treatment? What do they know?! It's frustrating, I get it, but let's focus on the solution.