WONDER - Key Persons


Emily Hilditch - Founder

Job Titles:
  • Founder
  • Research Director
A Cambridge graduate, Emily has over 20 years' experience in the industry and is a tutor on the AQR foundation and moderation courses, teaching others how to be a Qualitative Researcher. Emily studied Psychology during her Social & Political Sciences degree at University. After beginning her career as an Investment Banker, and then as a TV journalist, Emily soon surrendered to the call of consumer curiosity, joining the research world as a Senior Executive Researcher in 2005.