BRAND

Our brand is our reputation, and our reputation means everything. A strong reputation attracts the best students, the best staff and the best faculty. Our brand attracts research funding and drives rankings for our university and our colleges and schools. Our brand drives our university forward... Our brand platform serves to unify our campus. It is the strategic foundation for all university-wide marketing and communication planning... What the University of Maryland does matters, and how we do it matters even more. Our brand campaign tagline is rooted in our brand essence. At the University of Maryland, we are fearless. Here, we lead Fearlessly Forward in pursuit of excellence and impact to make our world a better place.

Primary location: College Park United States