Advertising is a process. Creative works start as ideas and sketches that need to be hammered and shaped into something great. The Foundry blog is where ADwërkers go to hand craft their thoughts on advertising, marketing, branding, media, and maybe even a little metal-working...
We are advertising, media and marketing communications professionals. We are not a large advertising agency. We don't want to be. We would much rather create handcrafted advertising and marketing communications strategies for a few very special clients than crank out a whole bunch of mediocre work for every advertiser with a pulse and checkbook.