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Since Joe S. Bain (1912 - 1991) famously described Barriers to Entry in his celebrated work Barriers to New Competition (1956) the topic has been examined from many standpoints; economic and marketing to name but two. The term has been defined, redefined and the increasing amount of research being undertaken has led to more and more barriers being discovered, examined and catalogued... Structural barriers to entry are the natural barriers that arise in a market preventing new entrants... The way in which barriers change; in both different market structures and over time