DESIGN CANVAS

Design Canvas: a tool-box to support the orchestration and coordination of touch point design in the development of brand propositions... whom what how "WHO - the staging brand" The organizational drivers: personality, motivation, values and visions. Does the brand have a personality - and is it clearly communicable?... How deep-rooted are organizational values, are they translated into guidelines, equally spread and lived across the organization?

Primary location: Kempen Germany