INSIGHT AND STRATEGY

We initiate and develop new thinking so that clients' brands fulfil their true business potential. Where necessary we provide the impetus, energy and drive to push clients to deliver their vision. We do not deal in cosmetic solutions but radical strategic solutions driven by deep understanding of our clients' brands and the motivations of their target markets... We are qualitative research experts and deliver insights to build brands that are clear, intelligible and shrewd giving our clients real understanding why consumers, customers and staff do what they do, believe what they believe and have the relationships they have with our clients' brands... Insight & Strategy was founded by Giles Lenton in 2002 after 22 years as a qualitative researcher, research company owner and manager.

Primary location: Hertford United Kingdom