ONE-MS

• 73200 - Market research and public opinion polling

With One-MS you get visually stimulating, pithy debriefs, which always work as stand-alone documents... At One MS, we use a range of qualitative and quantitative research approaches - typically using different approaches in tandem. We supplement traditional tools with innovative research methodologies to add richness and depth to our consumer understanding... The challenge for Waitrose was to get senior managers closer to their customers. We worked with Waitrose to deliver ‘Pulse', a series of consumer closeness sessions. The scale and reach of Pulse is unprecedented in the UK and has now been fully embedded into the business. We are proud to be involved in research which was described by Waitrose Marketing Director, Rupert Thomas, as: "One of the most influential research programmes the organisation has ever initiated".

Also known as: ONE MINUTE SILENCE LIMITED, One-MS Research

Registration numbers: 04815098 (CH)

Primary location: Solihull United Kingdom