IDEASTREAM DESIGN - Key Persons
With over 18 years experience in brand strategy and marketing communications, Catherine founded Ideastream Design Inc. in 2002. Its mission is to bring strategic branding and marketing services to a wide range of clients in support of their marketing and sales initiatives. Since then, Catherine's team has developed powerful brands and communications that help drive the change her clients are seeking in Canada, the US and most recently, China. Clients include, Obakki, BC Housing, BC Hydro, Elections BC, Vancity, Powertech Labs, BC Medical Association and others.
Patrick Lo has been actively working with the Chinese business community over the last twenty years. Born in Hong Kong, he immigrated into Canada in the 1970s, and as "Canadian-Chinese" has the advantage of bridging the gap between the two cultures.
During the 80s, he had observed the boom in the Japanese Market and the resulting impact on trade and business opportunities between Canada and Japan. He now applies some of these principals to the recent boom in China.
With an MBA from the Ivey school, Patrick combines this strategic knowledge with his experience with working with Canadian and Chinese companies. He has engaged with a range of industries including commodities, transportation, consumer products, and specialty items. His logistics background and connections with the Chinese investment community has enabled him to open opportunities into the Chinese market for his customers.