INTRINZIC - Key Persons


Amanda Hurrle

Job Titles:
  • DIRECTOR, CLIENT STRATEGY
Bio Amanda is an energetic and results-driven account leader with a passion for creative excellence and collaboration. Amanda comes to Intrinzic with a strong background in advertising, branding, relationship marketing, and digital marketing. She has worked on industry leading brands in the packaged good space including Crest, Huggies, Kleenex, Luvs, and Crisco, among other categories and industries. Amanda excels at leading her internal teams as well as fostering strategic client relationships to produce exceptional work. Amanda lives in Mason with her husband Brian, their three boys, and their annoying, but loveable Mal-Shi, Winston. When she's not cheering on her boys from the sidelines, Amanda gets excited about cooking, wine, travel, yoga and tennis. I believe the best strategic or creative work comes out of true collaboration. Both within the internal team and with the client. I am passionate about discovering a client's true vision for their brand and helping their brand reach its full potential. My goal is to create a relationship where there is a genuine partnership, identifying and solving brand challenges together. When a brand fully understands themselves, they are better able to align with their audiences.

Chris Heile - Chief Strategy Officer

Job Titles:
  • CHIEF STRATEGY OFFICER

Courtney Rogers

Job Titles:
  • DIRECTOR, DESIGN STRATEGY
Bio Creating impactful and authentic brands that meet business objectives begins with a collaborative process, an ability to connect the dots, and a mind that's open to all there is to discover. This perspective is what drives Courtney to bring brands to life every day. I'm inspired every day by our clients' willingness to collaborate and dig deep to uncover their brand's truth. I thrive on the challenge of reading in between the lines to connect themes and patterns and discover unique ways to articulate those visually. Courtney is described as a passionate, driven, natural-born leader who loves solving complex design challenges. With 10+ years of experience in both small and large agencies, Courtney has collaborated with teams of every facet to lead and execute strategic branding, complex digital design solutions and brand experience deliverables to solve business needs. Outside of work, Courtney loves to step away from the computer and explore all nature has to offer. Whether it's backpacking with her husband in Red River Gorge or a neighborhood walk around Bellevue with her Golden Retriever, she believes there's no better way to escape the day-to-day than to step outside.

Dave Townsend

Job Titles:
  • ADVISOR
Bio With 30 years racked up in this business, there is only one thing Dave admits to knowing for sure - that a great culture beats any kind of planning. Culture becomes your brand and your brand is your culture. Period. Dave's career is been about learning, and collecting ideas from the best in the business. He has been part of counsel brands ranging from Anheuser-Busch, Trans World Airlines, Disney, Tide, Ethyl Chemical, Folgers, Square D, among too many others to count. This purposefully, broad-based experience has helped him to become a culture driven leader, a business problem solver, as well as a change management resource. I am an unapologetic champion of collaboration because I have seen the impact it can have on a company and on the people who chose to actively participate in it. Yes, it is hard, messy and inherently inefficient, but it is worth the effort - every time. He continues to spend most of his time ensuring all the pieces to "the puzzle" fit together - and remaining constructively discontent in his approach to the world.

Emily Kennedy

Job Titles:
  • SENIOR CONTENT STRATEGIST
Bio From her earliest memories, Emily has loved stories: hearing them, reading them and writing them. So it's no surprise that her career centers around uncovering the insights, passions and strategies that create meaningful messages and stories, both for companies themselves and the people and industries they serve.

Kami Parham

Job Titles:
  • OPERATIONS LEAD
Bio Kami brings a contagious energy and a shared passion for organization, attention to detail and collaboration to our team. She is at her best around people with creative energy and is passionate about building long lasting relationships with both organizations and individuals. Her passion and mission every day is to constantly strive to make those around her excited about their work and pushing things to the best they can be.

Katie Peters

Job Titles:
  • GROUP DIRECTOR, CLIENT STRATEGY
Bio As strategic brand partners, we have the responsibility of representing our clients' and our consumers' aspirations. You can't do this without making connections. That is what drew Katie to Intrinzic - the passion for forming bonds that bring brands and people together. My responsibility to my team and clients drives me to ensure we are delivering our best work and that the process to get there works seamlessly. I am constantly driven by the immense talent that shines through our team every day and by the unwavering willingness to do what is necessary to deliver our best work. Katie holds a B.S. in Communication from Miami University and has strategically managed key client partnerships across a variety of highly visible brands and categories for nearly 20 years. She enjoys anything and anyone that gives her a good belly laugh - most commonly her son and husband.

Kristina Caligaris

Job Titles:
  • SENIOR CONTENT STRATEGIST
Bio Kristina uses a combination of curiosity and writing talent to help tell our clients' stories. Considered an experienced storyteller across multiple platforms including digital, print and packaging, she has given life to everything from consumer goods to new restaurants and fine art installations. And don't let her size fool you, she brings big energy, personality and ideas to every project. I believe my calling in life is to be the light that can make someone's day a little bit better and being able to accomplish that with words is amazing. Creativity for me is first and foremost a form of expression, a need, an instinct." Kristina holds a BA in English from the University of Cincinnati and her career includes work at the region's largest branding firm. When not at work, Kristina is a dedicated yogi and during basketball season can be found at home rooting for the Golden State Warriors with her two dogs, Draco and Voltron, and chinchilla Walter.

Laura Weber

Job Titles:
  • DIRECTOR, CLIENT STRATEGY
Bio Collaboration is at the heart of building brands. Working together, hearing the points of views of others, and connecting the dots to solve challenges are what fuel the work we do every day. Laura brings a collaborative spirit and energy to the team and uses this to move the work forward in a meaningful way. Relationship building is what I love most about my job. I am passionate about creating connections with my internal teams and clients. Taking the time to understand one another and form connections along the way ultimately leads to more effective teams, stronger brands and higher quality work. Laura has 20 years of Account Management experience in the branding and design industry, spending time at the world's largest independent branding consultancy as well as smaller agencies. She has worked with a variety of global brands across multiple categories. She is dedicated, detail oriented and thrives on keeping teams organized and on track. On a personal note, she is a graduate of the University of Kentucky. She and her husband have 3 kids so in her "spare time" she can be found on the sidelines of their many sporting events or volunteering at their school.

Sarah Fry - Managing Director

Job Titles:
  • MANAGING DIRECTOR
Bio Brilliant, strategic design thinking comes from collaboration and toeing the line between structure and freedom. That's the creative leadership and strategy Sarah brings to the Intrinzic team. Described as passionate and committed, Sarah works to ensure that her team and clients always benefit from inspiration, enthusiasm, support and true collaboration and partnership every step of the way.

Shelby Frysinger

Job Titles:
  • DESIGN STRATEGIST

Veronica Otto

Job Titles:
  • DIRECTOR, CLIENT STRATEGY

Wendy Vonderhaar - Founder

Job Titles:
  • ADVISOR
  • FOUNDER
Bio Wendy Vonderhaar founded Intrinzic in 1999 with the goal of building a full-service branding and communications agency serving clients in one of the world's largest brand hubs. The agency boasts an impressive client roster including P&G, NKU, AAA and Johnson Investment Counsel as well as a long list of industry awards and a talented team of professionals. Intrinzic was founded almost 20 years ago on the concept of making an impact - in our clients' businesses; our team members' lives and, ultimately, in our community. I am driven to uphold that vision and am inspired by our talented team that pushes the quality of our work and each other to live this vision each day. Wendy is very active in the community and drives this mindset at Intrinzic. She currently serves on the board of the Boys & Girls Clubs of Greater Cincinnati and NKU's College of Informatics. In addition, Intrinzic has provided pro-bono services to all of these organizations and also to many others such as Catholic Charities, United Way's Tocqueville Society and Portrait of a Soul to name a few. Wendy's honors include being named a Distinguished Entrepreneur by NKU, the 100 Heroes and Community Service Award from United Way, the WE Celebrate Community Impact Award from the Cincinnati Chamber, the Women of Influence Award from Venue Magazine and the Women Making a Difference award from Notre Dame Academy. Wendy earned her bachelor's degree from Miami University and her MBA from University of Chicago Booth School of Business. Prior to founding Intrinzic, Wendy started her career at Convergys and was also a Manager at Deloitte in their consulting division. Wendy lives in Lakeside Park, KY with her husband Gregg and three children.