CAROUSEL - Key Persons


Alex Openshaw

Job Titles:
  • Account Executive
Alex joins us as a PR Assistant after completing her MA in PR and Digital Communications at the University of Salford. She also has a BA in Politics and International Relations from the University of York. Alex's current portfolio includes MediaCity, Rainbow High and Cotton Traders.

Anna Georgieva

Job Titles:
  • Account Manager
Anna joins Carousel with over four years of agency life experience, having worked both B2B and B2C side for a range of brands in food & drink, automotive and homes & interiors, to name a few sectors.

Ash Patel

Job Titles:
  • Finance Manager
Ash is the financial backbone of the business - crunching numbers, keeping the books in order and implementing the best practices.

Carousel Appointed

Job Titles:
  • Specialist

Chloe Crosby

Job Titles:
  • Account Manager
Chloe joined Carousel in 2021 with a degree in English Language. She has kickstarted her career in PR by helping deliver a number of press office campaigns for brands including Cotton Traders, Rainbow High, Lo-Dough and Zapf Creations as well as working on top tier media events for Moda Living.

Chloe Sharp

Job Titles:
  • Director of Social Media
With over a decade's agency experience in Social Media, Chloe has driven growth for major UK brands including Matalan, Magnet Kitchens, Little Tikes and Paddington Bear, always striving to create innovative content you'll want to stop scrolling for.

Ellie Wallis

Job Titles:
  • Senior Account Manager
Ellie joins Carousel with 3 years' experience in consumer PR, starting her career in London and to date has worked across a diverse range of clients from Westfield Shopping Centres, LG Electronics, Royal Salute and Bupa Dental Care.

Emma Raglan

Job Titles:
  • Account Director

Fadeke Ifebajo

Job Titles:
  • Senior Social & Content Executive
With over 5 years of commercial experience and knowledge of social media, Fadeke has always strived to make captivating content for brands, including retail franchise Boohoo.

Gawen Higgins

Job Titles:
  • Joint Managing Director
  • Strategist
Gawen has spent the last three decades at the cutting edge of consumer public relations devising and executing campaigns for some of the world's best known brands including Selfridges, MGA, Moda, Savills and Hasbro. A creative thinker and accomplished strategist Gawen has an ability to look beyond the ordinary to deliver real results. He also has a wide experience in handling crises in the retail, hospitality and event sectors.

Hanna Boardman

Job Titles:
  • Account Executive
Hanna joined Carousel as a PR Assistant after completing her undergrad in Media and Public Relations and an MA in Journalism at Sheffield Hallam University. While at Uni she spent her time at Stockport County learning all things PR in the football industry.

Honor Clayton

Job Titles:
  • Senior Social Media Executive
Honor has switched rollercoasters for Carousel having spent two years as Marketing Executive at Blackpool Pleasure Beach. She has a passion for all things social and a First Class Honors degree in Film and Screen from Bath Spa University.

Hugh Royle

Job Titles:
  • Senior Account Manager
Hugh joins us with three years' experience in the PR industry, where his clients have included Burger King, Jammie Dodgers, Wagon Wheels & Aldi.

James Lennon

Job Titles:
  • Senior Account Executive
James graduated from Manchester Metropolitan University with a BA in Popular Music Studies and has just completed a masters in PR and Digital Communication at The University of Salford. James is looking forward to saying farewell to education and starting his career in PR at Carousel.

Jen Higgins - Founder

Job Titles:
  • Founder
  • Joint Managing Director
Carousel's founder, Jen, has over 20 years experience heading up consumer PR & social media campaigns for the likes of MGA Entertainment, Bruntwood, Broadwick Live, Silver Cross, Selfridges, University Games, Schwarzkopf, Aldi and Hasbro. Multi-tasker extraordinaire with an enviable contact list and a love of social media, Jen strives to stay on top of new trends and communication channels and is more passionate than ever about the industry.

Laura Wood

Job Titles:
  • Senior Design and Content Manager
Having worked in the industry for 7 years, Laura is passionate about creativity, innovation and content that delivers results. Her previous experience as an Art Director saw her work across a number of brands including Merlin Group, Ann Summers, Remington, Tangle Teezer and Papyrus Suicide Prevention.

Lauren Morgan

Job Titles:
  • Account Director
Lauren joined Carousel in 2018 from a fashion and beauty PR background, with over 5 years experience working with brands including Net-a-Porter, Moschino and Jean Paul Gaultier including a 3 month internship in New York. Lauren spent 3 years in London after university but was lured back up North and has been here ever since.

Libby Cummins

Job Titles:
  • PR Assistant
Libby joins us a as a PR Assistant while she completes her degree at Salford University in Journalism and Public Relations. From starting at Carousel as a summer intern, Libby has shown an exceptional skillset and creativity that has led her to a permanent position within the team.

Lucinda O'Donnell

Job Titles:
  • Social Media Executive
Lucinda joins Carousel as a Social Media Executive, with 12mths agency experience, working on retail and hospitality brands. Lucinda graduated with a degree in English Literature from Liverpool John Moores University and went on to achieve a Distinction level MA in Public Relations and Digital Communications from the University of Salford.

Margarita McGrath

Job Titles:
  • Social Media Director
Margarita joined us as a Senior Social Media Executive in 2019 from a digital marketing background and is now one of our Social Media Directors. She has 7 years' experience and a 1st class degree in Music, Theatre and Entertainment Management.

Naomi Cleaver

Job Titles:
  • Design Specialist

Nia Holding

Job Titles:
  • HR & Talent Director
Nia is our Director for HR and Talent Management with almost 20 years' experience of HR and commercial management. She is a highly motivated HR generalist with strong leadership and people management skills who passionately believes in delivering great results through a team. Nia works with the team to shape and deliver the people strategy that will help to support the future growth and success of Carousel and continue to make it a great place to work.

Niamh Stapleton

Job Titles:
  • Account Executive
Niamh began her career in London as a PR apprentice in sports communications. With over 2 years of experience in the industry, her highlights include working in press offices at several major events in the UK, including the London Stadium and Liverpool M&S Bank Arena. Since moving to Manchester, Niamh joined Carousel as an Account Executive and is excited to share her knowledge of PR in sports and the live events industry with Carousel's variety of consumer clients.

Pukka Herbs

Job Titles:
  • Global PR Manager

Rebecca Barnes

Job Titles:
  • Senior Board Director
Rebecca's career in PR started over 10 years ago and since then she has worked for some of the country's biggest PR agencies. Super organised, Rebecca never lets her team forget that it all comes down to column inches.

Rebecca Ireland

Job Titles:
  • Senior Account Manager
Rebecca joined the PR industry in 2015 and has helped to deliver eye-catching press office, celebrity and influencer campaigns for big household brands including Zapf Creation, Little Tikes, Silver Cross, The Entertainer and Wilko.

Sarah Spencer

Job Titles:
  • Account Director
  • Counsellor
Sarah is Carousel's Account Director. She joins Carousel with almost 20 years' industry experience having started her career at Bell Pottinger working in sports PR for the likes of Leeds United and The F.A. Her experience spans retail, luxury lifestyle, FMCG, travel and sport sponsorship and Sarah has previously worked with clients ranging from Hasbro toys and Radisson Edwardian Hotels, to Green Flag and 3 Mobile. Sarah is a trained counsellor and was a Childline volunteer for seven years, giving over 800 hours of her time and helping support media interviews and fundraising.

Shauna Page

Job Titles:
  • Account Executive
Originally from Brighton, Shauna joins us with a breadth of experience in B2B PR, working with clients in both the Advertising and Tech space, as well as HR and Health and Safety.

Shaunie Parsons

Job Titles:
  • Account Director

Tom Cummings

Job Titles:
  • Director of Strategy
A creative operator with sixteen years' experience, Tom's passion for strategy comes from spending more than half of his career running PR teams within global ad agencies, learning from some of the best planners in the industry.