PROMAG CONSULTANCY SERVICES - Key Persons

Raju Swamy

Job Titles:
  • Advisor to Family Business
A pioneer in Family Business Consulting in India, Raju Swamy has been into Management Consulting to Family Business for over 35 Years through PROMAG Consultancy Services founded by him in 1985. Initially, the consulting practice started with generic business-related strategic planning and operational management issues. However, over time, since most clients were Family Businesses, Raju Swamy began to notice and understand that relationship and other issues from within the Family had a significant influence on the management and decision-making process within the Family Business itself. Since then, with every new client, appreciation and understanding of the dynamics of Family and Business and Business and Family has multiplied significantly. Factual exposure combined with intuitive reasoning, based on productive experience in the face of one-of-kind-challenges, kindled a passion that has made Raju Swamy obsessively pursue solutions to Family Business challenges in areas of Structure, Strategy, Governance, Trust, Ownership, Management, Professionalization, Continuity, Succession, Growth, and Perpetuation of the Family Business. The Family Constitution has naturally evolved where the desire to stay together is strong once the other variables begin to fall in place. Again and again, Raju's experience has shown that in a Family Business, Growth is the primary key to peace and perpetuation of the Family Business, and equally, Stagnation promotes conflict and disintegration.

Sudhir Swamy

Job Titles:
  • Business Advisor
  • Senior Strategy Consultant
Sudhir is a business advisor and strategy consultant to startups, established businesses and non-profits. He has over 28 years of experience in strategy consulting, transaction support, project management and operations. Sudhir specializes in assisting clients with market analysis, business planning, process improvement, organization effectiveness, project management, coaching and mentoring. He has successfully advised clients across sectors including automotive, education, engineering, healthcare, insurance, non-profit, technology and others. Previously, he was with Ernst & Young (EY) for over 17 years and last held the position of Associate Director - Consulting/Advisory. At EY, Sudhir advised clients including Fortune 500 companies, Government agencies, large diversified industrial groups, non-profits, industry associations, SMEs and startups - in India and overseas. Prior to EY, he worked in the IT industry for companies into simulation software, real-time systems and enterprise solutions. Sudhir is PMP (Project Management Professional) Certified from the Project Management Institute and also an AITA (All India Tennis Association) Certified Tennis Coach.