SELDON WORLD

Your UTM Google sheet can be overwritten, cannot check for duplicates, has errors, has spaces added, URLs are broken or formulas are deleted. It's difficult to keep it working... Your are a global team with offices in many countries. It's difficult to enforce a common UTM taxonomy across all teams... Many of our customers had complicated UTM spreadsheets before they moved to Terminus. They are now in much better control of their UTM strategy across the entire company while retaining those complex requirements.

Also known as: Seldon World LLC