AVID - Key Persons
I've been running towards problems and turning them into opportunities since I can remember. More recently, I've been solving them for Fortune 500 companies like Capital One, Sprint, Campbell Soup, State Farm, Sealed Air, Eastman Chemical, and many others.
I am a marketing executive and marketing thought leader unleashing growth potential and transforming organizations. My success is driven by my firsthand experience across industries and the knowledge I've gained through over 280 podcast interviews and research programs run for The CMO Club.
As Enterprise Brand Strategy and Insights Director at Capital One, I've led a team spanning strategy, market research and analytics supporting all lines of business. Leading the team to deliver advertising best practices and improvements for the company's $600MM in brand campaigns and brand and customer strategies to improve awareness and customer acquisition of its $1.6B in marketing investment.