ALTER AGENTS

At Alter Agents, we see beyond the execution of a project and simple delivery of data. Our immersive approach puts your business needs front and center. Our process begins with understanding the decisions your organization will make based on the research, and what audiences the research will serve. We then utilize a full complement of tools designed to optimize research inputs before any data is collected. This prework invites stakeholder engagement, guarantees objectives are met, and gives your business the information it needs to succeed... Traditional research is all about the brand. Have you heard of "brand X"? Do you like "brand X"? What do you like about "brand X"? Will you buy "brand X"? Not one consumer thinks like this when making real-life purchasing decisions. They are thinking about their own needs and priorities. You can avoid the frustration that surrounds this standard approach and its lack of actionable data. Alter Agents reframes our research around the consumer,..