ASSIGNAR - Key Persons

Marcel Broekmaat

Job Titles:
  • Chief Product Officer
  • Member of the Leadership Team
Marcel has a background in structural engineering and construction management. He was a founding team member and product manager at Vico Software and was involved in the invention and creation of 5D software and initial definition of "Level of Detail" and "Model Progression" concepts, which later became an AIA standard now used by professionals worldwide. Marcel joined Assignar in 2021 from Trimble, where he worked as product lead for Prolog and ProjectSight project controls and Connect collaboration solutions. See on Linkedin →

Marko Tomic - CTO, Founder

Job Titles:
  • Co - Founder
  • CTO
  • Member of the Leadership Team
Marko has built a career as a customer-focused technologist, developing and architecting world-class web solutions and products in a wide range of industries, such as digital agencies, education, media, telecommunications, government, and, of course, construction. Prior to co-founding Assignar, Marko worked for notable companies such as NetX (acquired by Clemenger BBDO), Adcorp, Optus, Learnosity (founding team member) and Mamamia Women's Network. See on Linkedin →

Sean McCreanor - CEO, Founder

Job Titles:
  • CEO
  • Co - Founder
  • Member of the Leadership Team
Sean started his career in tech in the late 90s. After starting a specialist IT firm with some colleagues and then successfully exiting that business in 2005, Sean went on to co-found a specialty civil & rail sub-contracting business. After an exhaustive search for a platform that would tackle common operational challenges he saw in his business, Sean began developing Assignar for in-house use in 2013. See on Linkedin →

Sophie Edwards

Job Titles:
  • Member of the Leadership Team
  • Organizational Psychologist
  • Head of People & Culture
Sophie is an Organizational Psychologist with a focus on culture, leadership, organizational development, and employee lifecycle design & delivery. Sophie's experience includes People Leadership roles in early-stage startups, tech, consulting, and Not-For-Profit organizations. Sophie joined Assignar from Hatch in 2022, where she built out the People & Culture strategy and function from scratch, contributed to business strategy, and led multiple Product initiatives. See on Linkedin →