PILOT LIGHT HOSPITALITY - Key Persons


Alfonso Gordon

Job Titles:
  • Chef / Consultant

Arch Rock Fish

Job Titles:
  • Owner

Caroline Wu - CMO

Job Titles:
  • CMO
  • Principal
Caroline is a Peruvian who moved to the United States to pursue her BSBA with a major on Marketing from Boston University. In 1997 she began her career in Client Services for IBM, Jaguar Cars and AT&T Wireless at the International Advertising firm Ogilvy & Mather in New York. She later moved to Miami to work at The Community a boutique creative Advertising shoppe having as clients Subway, Citibank and VW. In 2003, she branched into TV and digital and produced commercials and photo shoots for Toyota, Comcast, Spectrum amongst others. In 2010, she moved to LA where she focused her marketing, client services and production expertise into the hospitality world. Growing up in Perú exposed her to great food and fusion of Asian-Peruvian Cuisine. She has traveled the world and now is paying it forward to her daughter and the people around to make life a continuous culinary, cultural, hospitality and inspiration to and for all. She likes to think of hospitality as an adventure through experiences- a first-hand exploration to make the world a little more delicious, happy and adventurous. Her passion for food started young and was instilled by her Chinese heritage. Food was and has always been the center of all family and friend gatherings, learning about great stories and striking conversation about travel and experiences that make life worth enjoying. As an industry specialist in Marketing, Executive Producer and Eating extraordinaire- Caroline has immerses into culture & food around the world through travel. She fast tracked and learned about the restaurant hospitality from the inside out more so "by marriage". Literally. Since then- she has collaborated on different components of restaurant and hospitality operations- from concepting, brand development, packaging, interior design and launch.

Charlie Candelas

Job Titles:
  • the MONEY MAN & PROBLEM SOLVER / PRINCIPAL

Frank Fronda

Job Titles:
  • PRINCIPAL
  • Culinary Specialist / Principal
  • Industry Specialist of the Food Service & Hospitality Business
Chef Fronda is a first-generation Italian American from Brooklyn, and his passion for cooking was inspired early on with his mother's home cooking. He graduated from the New York Restaurant School with honors at the age of 18 and was an Executive Chef at Napa Valley Grille by age 23. Frank's has been working with individual and large-scale chains for the last 18 years. He likes to say that "the food comes first," because "the profit comes first" doesn't sound right from a man wearing a chef's hat. Frank's food focuses on all five senses, which only makes sense when you've seen him in action. As an industry specialist of the Food Service & Hospitality Business, Mr. Fronda understands every component of restaurant and hospitality operation. He has been instrumental in consulting & assisting the creation of all aspects of the business, from concept to execution, design, and launch. Frank's restaurant experience ranges from Palio Restaurant and the Metropolitan Opera House in New York & Napa Valley Grille in Paramus, NJ, which was given three stars and named "Restaurant of the Year." Other projects he's proud to have collaborated on: Napa Valley Grille in Westwood, CA Cafe del Rey [one of the highest Zagat rated restaurants in Los Angeles] The Four Seasons Beverly Wilshire Co-founder of Babas Pasta (an artisanal pasta company) Co creator of Echo + Rig Butcher and Steakhouse, Las Vegas Stone Oven [16 locations, Los Angeles] Hana Grille [4 locations, Los Angeles] Marmalade Café [10 locations, Los Angeles] Amici (6 units Manila Philippines) Frank has been acknowledged by the James Beard Foundation in 2000 2001, 2002 & 2006.

Scott Leibfried

Job Titles:
  • Culinary Director
Scott Leibfried began his culinary career at Johnson and Wales University in Providence Rhode Island. Twenty-five years later with accomplishments as Executive Sous Chef for the Four Seasons Hotels and Executive Chef for Napa Valley Grille. Since 2006, Scott has worked as a Chef Advisor for many independent restaurant owners as well as the lead culinary adviser for the relaunch of Santa Monica Seafood flagship retail seafood market and oyster bar located in Santa Monica California.