PINNACLE FRANCHISE DEVELOPMENT - Key Persons


Andy Snyder

Job Titles:
  • Member of the Franchise Development Team
  • Franchise Development Manager
Andy is an accomplished entrepreneur with a warm, friendly, and energetic demeanor. His background includes over 30 years of experience in the service industry generating millions of dollars in revenue. He has 17 years of experience as a business/franchise owner with ownership in the fields of commercial cleaning, locksmithing, senior care, flooring, and construction/restoration. He has shown extreme growth and high productivity through arduous times like hurricane Katrina, the BP oil spill, and Covid 19 with employing over 3,500 people. His leadership skills and enthusiasm for helping others show in many ways like being a mentor to new franchisees in his current business. He is a team builder that is attentive to employees' and customers' needs. His adaptability has contributed to long-term success of his businesses. Franchise Development Manager Andy is an accomplished entrepreneur with a warm, friendly, and energetic demeanor. His background includes over 30 years of experience in the service industry generating millions of dollars in revenue. He has 17 years of experience as a business/franchise owner with ownership in the fields of commercial cleaning, locksmithing, senior care, flooring, and construction/restoration. He has shown […] Learn More

Ashley Mason - CMO

Job Titles:
  • Member of the Executive Team
  • VP Marketing
  • VP Marketing & Technology
Ashley has over 20 years of marketing experience and 12 years in the franchise industry. Her passion in both marketing and franchising are deeply rooted in creativity. Her goal at Pinnacle is to understand the culture each franchise wants to convey, then make that message come through consistently in all representations; whether that be through presentation, print or digital marketing. She works closely with each Franchise Development Representative to portray every brand to the highest standard and maintain effective communication with candidates and broker networks.

Chris Brown

Job Titles:
  • Member of the Executive Team
  • VP Franchise Development
Chris has been in the franchise world for more than 20 years, beginning as a master franchisee with a rapid growth and healthy food/service brand. His passion for franchising is strongly rooted in developing strong culture brands, seeking to make a difference and influence trends in their respective spaces. As a brand developer, Chris has relied on his experience as a franchisee to help gain a perspective and relation to exactly what a candidate might be seeking to understand. He is eager to work with people and groups that share his passion for growing business through the franchise model, leveraging the strengths and talents of each other to succeed.

Coleman Welch

Job Titles:
  • Franchise Support Specialist
Franchise Support Specialist Coleman has a strong background in operations and organization. He has been in the franchising industry for 5 years focused on franchise development and lead management. Learn More

Controller Janée Williams

Job Titles:
  • Controller
  • Member of the Support Team
Janée Williams serves as our Controller. Her background before coming to Pinnacle was in healthcare finance with work in IT and project management. A CPA with over 30 years of experience, she is particularly passionate about automated and streamlining business processes. Janée is a graduate of the Kelly School of Business at Indiana University Bloomington Controller Janée Williams serves as our Controller. A CPA with over 30 years of experience, she is particularly passionate about automated and streamlining business processes. Learn More

Jerome Christian

Job Titles:
  • Member of the Support Team
  • IT Administrator
  • IT Support
IT Support Jerome Christian is our IT Administrator at Pinnacle Franchise Development. Learn More Jerome Christian is our IT administrator who has been with Pinnacle since February 2015. Serving as administrator, he configures and maintains computers, servers, networks, enterprise software and security systems. Jerome has over 20 years of experience in information systems with a 14 year background in the USAF serving as an IT support technician.

Lory Meyerson - President

Job Titles:
  • Member of the Executive Team
  • President
President Lory has over 15 years of business and franchise experience. Her background allows clientele a unique opportunity to work with a franchise expert who understands all aspects of franchising. Learn More Lory has over 15 years of business and franchise experience. Her background allows clientele a unique opportunity to work with a franchise expert who understands all aspects of franchising. Lory's experience includes playing key roles in growing franchise companies from the ground level to becoming a market leader, in addition to implementing business development systems and processes aimed in assisting mature franchise concepts with new innovative ideas to strategically grow their brand and ultimately reach the next level of success. Lory is a true leader not only for Pinnacle, but for the franchise industry as a whole. Lory has maintained principal roles throughout her career. She has owned her own small business for 8 years in the legal industry then acted as the Vice President of Business Development for two national franchise companies for 6 years, went on to establish a successful franchise consulting firm for the past 3 years, in addition to being an owner herself. Her passion is assisting future prospects and taking them through an extensive and informative research process within the franchise model of their choice. Lory is also knowledgeable in dealing with prospects from foreign countries that have an interest in exploring business ownership in the U.S. while at the same time obtaining their visa status, from E2s, L1s and EB5s.

Paul Martell

Job Titles:
  • Franchise Development Manager Paul Specializes in Franchise Coaching and Advising Franchisors in the Creation of Their Franchise Development Process. Learn More
Paul has over 20 years of experience in the franchising industry. He specializes in franchise coaching and advising franchisors in the creation of their franchise development process. He prides himself on his ability to successfully identify the appropriate candidate for a franchise concept and ultimately make an ideal placement for both the franchisor and franchisee.

Robert Balthes

Job Titles:
  • Member of the Franchise Development Team
  • Franchise Development Manager
During Robert's 25-year career in franchising, he has mentored new franchisees as well as strategically planned for franchise companies, done both agreement and SWOT analysis, and marketing strategy. Robert has helped develop brands with new franchise CEOs and assisted them in identifying opportunities, implement strategic plans, and match ideal candidates to their brand. His experience as a successful business owner has helped him coach business owners and franchise companies to streamline and execute operational excellence. Franchise Development Manager During Robert's 25-year career in franchising, he has mentored new franchisees as well as strategically planned for franchise companies, done both agreement and SWOT analysis, and marketing strategy. Learn More

Scott Johnston

Job Titles:
  • Member of the Franchise Development Team
  • Franchise Development Manager
Scott has over 14 years of experience in franchising. He has been a franchise owner and has licensed franchises for major brands. Scott is a big believer in the power of franchising to change the lives of franchisees. His immediate family has owned multiple franchise brands. Scott is relied upon by franchisors to help grow their emerging brands, partnering with franchise consultants and brokers and creating micro-marketing campaigns to generate qualified leads to increase unit sales. His franchise experience includes licensing, onboarding, training, retention, and resales. In addition, he leverages his extensive franchise and business background to provide a fresh, yet strategic approach to identifying opportunities and growing their overall business. Franchise Development Manager Scott has over 14 years of experience in franchising. He has been a franchise owner and has licensed franchises for major brands. Scott is a big believer in the power of franchising to change the lives of franchisees. His immediate family has owned multiple franchise brands. Scott is relied upon by franchisors to help grow their […] Learn More

Zack Henderson

Job Titles:
  • Member of the Support Team
  • Staff Accountant
  • Accounting
Zack Henderson is our Staff Accountant and is currently working towards his Certified Personal Accountant (CPA) license. He earned a Bachelor of Science degree in Business with a concentration in accounting from Indiana University Southeast. Zack has a robust background in banking and looks forward to translating this knowledge into the franchise world to support our Pinnacle brands and team. Accounting Zack Henderson is our Staff Accountant and is currently working towards his Certified Personal Accountant (CPA) license. Learn More