G-SQUARED.CA - Key Persons


Brandy Horek

Job Titles:
  • OFFICE MANAGER

C.J. Lambright

Job Titles:
  • WEB DEVELOPER
Detail-oriented and methodical C.J. brings a decade of web development experience to the g[squared] team. His passion for technology and building intuitive websites that are enjoyable to use packs a big punch for our clients, as he goes above and beyond to achieve their goals and bring a vision to life. C.J.'s expertise in PHP, Javascript and WordPress are tangible assets on the team and for building exceptional websites.

Chelsea Zaparyniuk

Job Titles:
  • ACCOUNT MANAGER

Gennelle Rottare-Van Pala

Job Titles:
  • PARTNER
  • SENIOR ACCOUNT MANAGER

Janet Brown

Job Titles:
  • ACCOUNTANT

Jasmine Elliott

Job Titles:
  • SENIOR DIGITAL STRATEGIST

Jessica Koeman

Job Titles:
  • MARKETING COORDINATOR
  • Social Media Strategist
Jessica is a savvy social media strategist with a knack for graphic design, illustration and web development. For the past three years, Jessica has worked with a variety of nonprofit organizations across Alberta, helping them expand their reach and amplify their impact through thoughtful, dynamic and targeted social media campaigns. Being part of a brand's growth is what fuels Jessica's passion for her work and seeing brands achieve success and exceed their goals through carefully executed strategies is what drives Jessica to continue pursuing excellence in her field. Jessica is detail-oriented and a true collaborator, bringing unmatched creative energy to the g[squared] team. Outside of work, Jessica gives back to the city she grew up in by volunteering her time to work with underprivileged children and youth, through organizations like Reconcile Outreach, Kids of Promise and Athletes in Action. It's her personal mission to help fill a need and reach out to those who are less privileged.

Melanie McKale

Job Titles:
  • MANAGER of COMMUNICATIONS

Rudy A. Zacharias - CEO, President

Job Titles:
  • CEO
  • PRESIDENT
Focused. Seasoned. Ready to take on any challenge. Rudy is a true master of his craft. With over 20 years of dynamic, interdisciplinary experience, his professional expertise spans the full spectrum: strategic planning; branding, marketing, and communications; project and change management; government and stakeholder relations; and issues management. His diverse background includes extensive work in both the public and not-for-profit sectors-with a strong specialty in leadership, governance, and municipalities. Rudy's trusted reputation is built on going the extra mile to deliver the highest level of service and proven results. His formula for success? Actively listen, engage clients as partners, and work TOGETHER to forge the best path forward. As an astute and agile strategic thinker, Rudy is best known for his uncanny ability to see the big picture, identify opportunities, sidestep challenges, execute innovative solutions, pivot when needed, and put thought into action. Beyond his expansive portfolio, Rudy is passionate about social justice, animal welfare, and environmental sustainability. He serves as a director on several boards and committees and actively volunteers throughout his community. Hobbies Spending time in the great outdoors, including hiking, camping, and paddling in the backcountry

Terry Elkins

Job Titles:
  • CREATIVE DIRECTOR
  • PARTNER