ASSEGAI AWARDS

The DMASA's annual Assegai Awards are designed to benchmark and continuously raise the bar in respect of the creative effectiveness, strategic importance and profitability of direct campaigns, projects and business. Other initiatives include tariff negotiations with primary industry suppliers on behalf of members, lobbying on data privacy issues, database protection, and anti-spamming issues. DMASA is also committed to providing members with formalised education, networking forums offering the latest information, and providing informed legal opinions... on the brand, agency and support fronts see new and clearer trends emerging with each awards cycle. We want to capture these. The Assegai Awards is also a platform for shared experience and fast-tracking learnings about the latest trends.