BLACKBOX

The history of Kassim Denim is linked to the visionary spirits of Kassim Group, with a strong corporate presence but absolutely no background in denimology, we set out to respond to the global denim fabric demand. We did not know how, we just knew that we had to. Soon we found ourselves in the unfamiliar world of fashion where we foolishly established a single goal - to produce the most luxurious and best fitting jeans, all while protecting the earth and loving its people... A passion we share with everyone who mourns worn out denim like a close friend. As a true denim company we are not looking for the short-term trends. Even though most of our production adapts European runways, the inspiration is far from glamour. Design goes beyond creating just a product that serves to fulfill a need or a function. The collection reflects the feeling of everyday life... We did not know how, we just knew that we had to. Today we continue to build a culture of responsible and intelligent..

Also known as: Kassim Denim

Primary location: New York United States