STRATEGICMARKETPLAN.COM

The Strategic Market Plan (SMP) manual's concept is on Market Strategies. The manual emphasizes on the market strategies: consumer needs and wants. Most, if not all marketing books emphasize on the marketing strategies, that is the 4Ps: product, price, place, and promotion... Manufacturers/sellers that focus on market strategies do not produce the product first. Instead they carry out market research to identify the needs and wants of consumers before production begins. The result is much less wastage on scarce resources: materials, labor, and management time and efforts.

Also known as: Strategic Market Plan