VERONICA SMULDERS

Veronica Smulders has over 18 years of working experience in marketing and communications having held leadership roles in the South America, Europe and Middle East. She gained her experience in different sectors including retail and fashion, logistics, banking and non-governmental organizations holding senior managerial roles and leading multicultural teams... With an entrepreneurial spirit, Veronica counts in her trajectory the strong positioning of brands such as Converse, G-Star Raw, Ipanema and locally grown footwear concept, Pairs. Moreover, she was responsible for the successful introduction of the Michelle Belau franchise in the Middle East, the opening of the first department of communications of Danzas-DHL in Dubai and the establishment of the first Business Development role of AIESEC in Latin America.