For improving the awareness of Japanese Sake and overcoming the current stagnation of Japanese Sake's consumption, beyond the boundary of Sake brewing company, liquor store, and bar/pub, we have been considering how we could boost such consumption by letting people know and drink Japanese Sake as many as possible. Then when unconsciously looked back a daily business operation, we noticed that many people were taking a picture of Japanese Sake's labels at our store and then we also thought such scene or situation would not be applied only to our store. So we considered that we should not only letting people take a picture of the labels, but also informing an aspiration of Japanese Sake's brewers to consumers even a little such as where Sake is brewed or what other Sakes available. This is the reason why we wanted to create this application. We believe that taking a picture by camera actually leads a person to drink a cup of Sake regardless of whether a person is a Japanese Sake drinker..