ONBRAND - Key Persons


Andrew Moskos - Founder

Job Titles:
  • Co - Founder
  • Director
  • Owner
Andrew Moskos is co-founder, artistic director, and an active partner of Boom Chicago who loves big ideas. Recent themes in his comedy productions include artificial intelligence, US politics, and 90s sitcoms that are having an unlikely renaissance. Andrew hosts, writes for and performs at international conferences. Over the past 25 years, he has worked on high stakes corporate events for most major companies in the Netherlands. Yes, ‘most' as in a majority of them. He coached Prime Minister Mark Rutte and co-wrote his ‘most successful speech ever' for the Dutch Correspondents dinner. Unlike his partners Pep and Saskia, he has never given a TED talk.

Cassandra Napoli

Job Titles:
  • Strategist

Charlie McGregor - CEO

Job Titles:
  • CEO
  • CEO and Founder of Netherlands
Charlie, 44, is CEO and Founder of Netherlands-headquartered hybrid hospitality investor, developer and operator, The Social Hub. Born in Edinburgh, Scotland, he began his career at the age of 16 working on building sites and has developed since then into a strong business professional who is a natural disruptor. Charlie's father developed the first PBSA (purpose-built student accommodation) in the UK in 1983. As the "godfather" of the industry he built a UK wide development company (called Peaston & Co) developing PBSA for dozens of Universities. After his father's retirement Charlie purchased the remains of this company at the age of 25, which he sold 10 years later. After spending time in London, Charlie relocated to Amsterdam in 2003 where he established The Student Hotel in 2006.

Danielle Giroux

Job Titles:
  • Clio / Creative Director
I am an award-winning Creative Director with extensive experience designing digital experiences, content platforms, and brands for clients that include Clio, Movati, GoodLife Fitness, Citibank, Infiniti Motor Ltd, IKEA, Yellow Pages, Mattel, and The House of Anansi Press for whom I was a designer on the Cannes Lion award-winning Massey Lectures iPad App. After spending the majority of my career agency side, I moved in house as a Creative Director at Clio to oversee the evolution of their brand through hyper growth. I am completely conversant in modern user experience principles and am as passionate as I am fiercely protective of a brand's visual experience and tone. Throughout my career, I have had the pleasure of being a Visual Language design professor at Sheridan, a co-chair for the Skills Ontario Graphic Design Competition, and have volunteered as a mentor for advertising and design students. Outside of being a Creative Director, I am also a photographer. I love capturing portraits and elevating a brand through intentional styling in my photography. I've always shot with a Canon. Currently I shoot with a Canon 5D Mark iii and my favourite lenses are an 85mm 1.2, a 50mm 1.4 a 70-200mm 1.2, and my 24-70 2.8.

Jessica Jacobs

Job Titles:
  • Director
  • Incubeta in 2013 As a Business Unit Director

Kathryn Addo

Job Titles:
  • Group Account Director
  • Group Account Director at Wieden Kennedy Amsterdam

Kerrie Finch

Job Titles:
  • Founding Partner

Rainer Friedl - Managing Director

Job Titles:
  • Managing Director
Rainer Friedl has been working in the digital business since 1996. His passion for the ever-changing digital world has driven him from developing his first e-commerce projects to leading Emakina CEE as a Managing Director in Vienna, Austria. Rainer is an expert in helping businesses to strengthen their customer relations, their digital business strategy, design, and craft their futureproof digital platform.

Richard McGill Murphy

Job Titles:
  • Editor in Chief of Service
Richard McGill Murphy is the editor in chief of ServiceNow's global thought leadership team. A journalist and social anthropologist by background, he runs a research and publishing program that covers emerging tech and business strategy trends for an audience of business leaders. During his journalism career, Richard reported on business, tech, global affairs and lifestyle for many outlets, including Fortune, the New York Times, the Wall Street Journal, BusinessWeek, Town&Country, CNBC, and VH1. He served as editor in chief of Fortune Small Business magazine, managing editor of McKinsey's Voices on Society, and editorial and program director at the Committee to Protect Journalists. Richard studied literature at Harvard College. He earned a doctorate in social anthropology from Oxford University based on fieldwork in Pakistan, where he was a Fulbright Scholar.

Sarah Neurath

Job Titles:
  • Senior Art Director