KHALIFA CONSULTING

As a result of our Gulf Arabs Cultural Training workshop with Khalifa Consulting, we realized that our marketing strategy for the Gulf region will not be effective. We had to rebrand. If it was not for the training, we would not have been successful in our new market! The training was priceless."... Our hospital receives many patients from the Arab world and our staff did not have the cultural competency to work with them effectively. The Khalifa Consulting training provided the needed cultural competency to understand Arab patients and their family. Our staff is now able to better serve them. As a result, we are seeing an increase of patients from the Arab world."