ROAM.ORG

My first products were multimedia runtimes on single speed (150 kb/sec) CD-ROM's. These were made on a state-of-the-art machine back in 1994, a 66MHz Apple PowerMac 7100, with a whopping 26Mb of RAM... In 1995 I made my first websites. Again on the same computer, using nothing more sophisticated than HTML 1.0, a text editor and a copy of Photoshop 2.5. Back in those days - nobody was called a UX Designer or Front End Developer - we were just people who made digital products... As more-and-more projects crossed my desk by 2005 my interest began to focus more on how to ensure that these were suited to their business purpose. I wanted to know more about users beliefs, contexts and behaviours. The ‘why' of behaviour became so much more important to me. My work evolved to include more structured and in-depth reviews and research into the needs and behaviours of users.